Behavioral Choice and Social Reinforcement: Step Function Versus Matching

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Behavioral Choice and Social Reinforcement: Step Function Versus Matching

Hamblin, Robert L.

Social forces, 06/1979, Volume: 57, Issue: 4

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This is a theoretical article designed to summarize and evaluate social research relevant to two models of behavioral choice, a maximizing step function and a matching equation. Research is reviewed for a range of social situations, and, in each case, the data are described by a matching equation, never a step function. Several implications of the matching equations are detailed.

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