This paper analyses the case of the youth unemployment rate in the Republic of Croatia. The paper does so by using an empirical framework that is largely based on conducting a survey of 200 individuals aged up to 30 years of age who are preparing to enter or have entered the Croatian labour force. Through the following survey and by conducting a literature review of the existing research, this paper aims to consider relevant factors that have impacted the lack of satisfaction that has led to several negative phenomena on the labour market. These phenomena include brain-drain, a small participation rate that threatens the long-term sustainability of the Croatian pension system, and no incentives for employees for meeting specific goals. Based on the results of the conducted survey and performed literature review, this paper recommends that employers ensure more specific measurable goals for employees, solicit feedback from employees, provide incentives for specific work-related education and implement other measures that may help employees be incorporated in conducting relevant business processes.