E-resources
Peer reviewed
Open access
-
Mudjahidin, Mudjahidin; Muhammad Maulana, Y.F.; Aristio, Andre Parvian; Wiratno, Stefanus Eko; Junaedi, Lukman
Procedia computer science, 2024, 2024-00-00, Volume: 234Journal Article
The expansion of Palembang's tourism industry increasingly has positive results. The numerous awards given to the city of Palembang and the rise in tourist numbers are evidence of this. This is influenced by CRM, whose application seeks to increase Customer Lifetime Value (Usage Quantity, Loyalty, Word of Mouth, and Purchase Intention). However, only some studies have examined the relationship between CRM, Relationship Quality and CLV (Usage Quantity, Loyalty, Word-of-Mouth, and Purchase Intention) in the hotel industry. Consequently, a model analysis is required to assist the hotel industry in identifying the relationship between Relationship Quality and CLV (Usage Quantity, Loyalty, Word of Mouth, and Purchase Intention) because of utilizing CRM. This research took the point of view as a customer to investigate the influence of CRM on RQ. Moreover, this research also test whether the RQ will influence CLV factors. To determine the impact of CRM on RQ and RQ on CLV in the hotel industry, this project use Structural Equation Modeling (SEM) approach. The result of this research is expected to help hotel management in Palembang improve their performance by knowing the relationship between all factors.
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|
Source: Personal bibliographies
and: SICRIS
The material is available in full text. If you wish to order the material anyway, click the Continue button.