The authors propose a methodology to calculate corrective coefficients in the process of calculating rental fees for land use. Based on the analysis carried out, a list of factors affecting the value of the coefficients is presented: general economic and political factors, factors of the municipality’s socio-economic status, factors of profitability, physical characteristics, and the geographical location of the plots of land. The authors propose a methodology to evaluate land use intensity. The authors calculated corrective coefficients used to determine rental fees for land use in Ivanovo, Russia. According to the results of the analysis, it can be concluded that the proposed methodology makes it possible to establish lower values of the corrective coefficients and, consequently, the rental fee amount for plots of land of social significance which do not yield significant profits. Based on the example of calculating corrective coefficients for land located in the city of Ivanovo, it is possible to note the increased amount of rental fees for land intended for the placement of trade facilities, public catering, consumer services, hotels, businesses and commercial buildings.