The post-Soviet history of Republic of Moldova is tantamount to the history of Chisinau. With almost 800 600 inhabitants, that is 22% of the total population of the Republic of Moldova, the city of Chisinau stands out not only as the major urban contributor to Republic of Moldova's economy (almost 60 percent of the GDP), but also as the site of the most intense symbolic clashes and protest marches, the latter being organized by both political parties and retired people, war veterans, public clerks, journalists, students etc. Starting with the "Twitter Revolution" (Apr 7-9, 2009) one could easily notice that the "identity battle" has reached a new level: from a collective and public level, coordinated by the state, to an individual level. The authors have argue that, once the parades are over, fanfare silences, and public celebrations come to an end the graffiti message still keeps on the public agenda the following identity dilemma: "Who are we"?