The paper presents the results of a questionnaire survey on adoption of organic farming in Podravska region. The survey was conducted on the sample of 58 organic farms and 99 conventional farms in the year 2005. The results show certain differences among both groups of farms in information adoption and attitudes towards nature sustainability. Both groups of farms use different information sources, and are members in different associations. Also the level of environmental awareness is higher by organic farmers but in many other characteristics the differences are not significant. The analysis of future plans of conventional farmers also revealed a significant proportion of farms which are undecided regarding the conversion of their farms to organic agriculture in the next 10 years. Prispevek podaja rezultate anketne raziskave o sprejemanju ekoloŠkega kmetijstva v Podravju. Raziskava je zajela vzorec 58 ekoloŠkih in 99 konvencionalnih kmetij v letu 2005. Rezultati kažejo doloČene razlike med obema preuČevanima skupinama kmetij glede iskanja in uporabe informacij, in odnosa do trajnosti naravnega okolja. Tako kmetje iz posamezne skupine uporabljajo razliČne informacijske vire in so Člani razliČnih združenj. Tudi raven okoljske zavesti je viŠja pri ekoloŠkih kmetih, pri mnogih ostalih znaČilnostih pa ni bilo opaziti signifikantnih razlik. Analiza prihodnjih naČrtov konvencionalnih kmetov je razkrila, da je velik delež takih, ki so neopredeljeni glede možnosti konverzije svoje kmetije v ekoloŠko v prihodnjih 10 letih.