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Zhang, Fenghai; Jiang, Yixin
SHS Web of Conferences, 2023, Volume: 165Journal Article, Conference Proceeding
This is a constantly changing era. With the development of economic globalization, domestic and foreign enterprises are constantly facing fierce competition. The so-called “pulling the trigger and moving the whole body” refers to the chain interaction effect between the competitive behavior of enterprises and competitors, and its means are hierarchical and mutually influencing. In recent years, not only has national policies strongly supported green environmental protection, but green innovation, as an important component of an enterprise’s core competitiveness, is not only affected by the intensity of competition between both sides of the competition, but also has a catalytic effect on improving enterprise environmental performance. In the context of green transformation, enterprises have spontaneous learning behaviors, constantly learning, selecting, and accumulating competitive experience. This article discusses the key factors that affect the viability of organizations in the process of green transformation, as well as how enterprises can obtain competitive advantages in a constantly changing environment, providing useful insights for improving organizational viability.
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