Hrvatski otoci postaju važna turistička odredišta, a njihovim je turističkim razvojem potrebno sustavno upravljati. Brendiranjem destinacije u turizmu ostvaruju se višestruke koristi, dok je sam proces brendiranja dugotrajan te zahtijeva učinkovito provođenje. Na temelju provedenog istraživanja (metodom intervjuiranja eksperata) te relevantne literature u radu se iznose neke smjernice za brendiranje otoka Paga u funkciji razvoja turizma.
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