Kvaliteta u managementu ugostiteljskih poduzeća istočne Hrvatske

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Kvaliteta u managementu ugostiteljskih poduzeća istočne Hrvatske

Lamza-Maronić, Maja; Segetlija, Zdenko

Tourism and hospitality management, 12/1998, Volume: 4, Issue: 2

Journal Article

Kvaliteta se iskristalizirala u odlučnoga čimbenika tržišne utakmice. Postala je glavni instrument za osiguranje uspjeha poduzeća u budućnosti, putem zadovoljnih kupaca. Ugostiteljska poduzeća samostalno kreiraju miks kvalitete, da bi se izdigla iznad konkurencije. Da bi se osigurala kvaliteta usluga ugostiteljske poslovne jedinice, potrebno je osigurati kvalitetu osobnoga rada, kvalitetu procesa i kvalitetu cijeloga poduzeća. Ugostiteljska poslovna jedinica treba težiti takvom svom tržišnom nastupu s kojim će kod gosta stvoriti zadovoljstvo marketingom.

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