This study outlines a vertical adjustment operations for a non-conventional cultivated fruit and vegetable supply chain for e-commerce. This study focuses on the behavior of two professional wholesale merchants mainly handling non-conventional cultivated fruits and vegetables that make transactions between producers and an e-commerce company. The operations of a vertical adjustment approach for a non-conventional cultivated fruit and vegetable supply chain for e-commerce for these wholesalers is where one wholesale merchant adjusts the fixed price and trading means, converting transactions through the internet and FAX, and the other merchant procures and ships non-conventional fruits and vegetables together within a main sales channel. They stabilize the otherwise unstable e-commerce supply chain from small and capricious customers from all over the country, thereby ensuring efficiency while at the same time securing a rich assortment or product available for e-commerce.