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  • Public relations and their importance in the growth of civil society organizations in the Macedonia = Odnosi z javnostmi in njihov pomen pri rasti organizacij civilne družbe v Makedoniji [Elektronski vir]
    Tuneva, Marina ; Andov, Dejan
    The article examines the ways in which civil society and citizens can get connected through the communication practices of CSOs. The purpose is to explore how CSOs perceive, organize and coordinate ... their strategic communication and PR, to identify problemsthey encountered and to recommend ways of improving their communication practice. The article found out that two-way communication with the public is achieved by organizing different types of events, media relations and online campaigning. Still, there isan insufficient understanding of the importance of strategic communication and ʺad hocʺ approach is usually used. The reasons are lack of human resources andfinances. The implications of these findings are discussed in detail in the article.
    Vir: Mednarodno inovativno poslovanje [Elektronski vir] = Journal of innovative business and management : strokovno-znanstvena revija za področje poslovanja in poslovnega izobraževanja. - ISSN 1855-6175 (Letn. 11, št. 1, 2019, str. 52-60)
    Vrsta gradiva - e-članek
    Leto - 2019
    Jezik - angleški
    COBISS.SI-ID - 513082928

    Povezava(-e):

    https://journal.doba.si/OJS/index.php/jimb/article/view/2019-11-1-6
    DOI

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