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VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Wine queens : understanding the role of women in wine marketing
    Ramšak, Mojca, 1969-
    This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas ... and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also describedin light of marketing approaches used in the wine industry.The book concludeswith a thoughtful chapter on the role of objectification of women in profit seeking
    Vrsta gradiva - znanstvena monografija ; neleposlovje za odrasle
    Založništvo in izdelava - Cham [etc.] : Springer, cop. 2015
    Jezik - angleški
    ISBN - 978-3-319-16660-5; 978-3-319-16661-2
    COBISS.SI-ID - 57407842

    Povezava(-e):

    http://dx.doi.org/10.1007/978-3-319-16661-2

    Dostop plačljiv


    DOI

Knjižnica/institucija Kraj Akronim Za izposojo Druga zaloga
BF, Oddelek za agronomijo, Ljubljana Ljubljana BFAGR na dom 1 izv.
Mestna knjižnica Ljubljana Ljubljana MKL na dom 1 izv.
Narodna in univerzitetna knjižnica, Ljubljana Ljubljana NUK v čitalnico 1 izv.
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