Avtor
Potočnik, Vekoslav

Teme
Marketing | trženje | poslovno okolje | trg | cilj | marketing mix | strategija trženja | informacijski sistemi | psihologija potrošnika | medorganizacijsko trženje | trg | segmentacija | oblikovanje cene | tržne poti | pospeševanje prodaje | odnosi z javnostjo | direktno trženje | elektronsko trženje | mednarodno trženje | ekologija | angleščina | glosarji | case study | case study | marketing | business environment | market | goal | marketing mix | marketing strategy | information systems | consumer psychology | intercompany marketing | market | segmentation | pricing | marketing channels | sales promotion | public relations | direct selling | electronic marketing | international marketing | ecology | English | glossaries | case study | case study