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  • Marketing communications [Elektronski vir] : a European perspective
    Pelsmacker, Patrick de, 1957- ; Geuens, Maggie, 1969- ; Bergh, Joeri Van den, 1971-
    Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and ... applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
    Vrsta gradiva - e-knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - Harlow : Pearson, 2017
    Jezik - angleški
    ISBN - 978-1-292-13579-3
    COBISS.SI-ID - 14853123

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