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Ekonomsko-poslovna fakulteta, Maribor (EPF)
POSLOVALNI ČAS/ IZPOSOJA NA DOM: Ponedeljek, Sreda, Petek 8.30 - 14.00. Torek, Četrtek 8.30 - 17.00. ČITALNICA: Ponedeljek, Torek, Sreda, Četrtek 8.30 - 17.00, Petek 8.30 - 14.00. Poletni poslovalni čas (julij-avgust) / Knjižnica in čitalnica: torek in četrtek 9.00 - 14.00.
  • The impact of adaptation and trust on positioning advantage through relationship value of the organizations in B2B relationships [Elektronski vir]
    Iršič, Matjaž
    In the follwing research paper in progress the author investigates the impact of adaptation and trust as two possible behavioural responses of organizations in B2B relationships in the relationship ... orientation process (as antecedents) on their positioning advantage with the moderating role of relationship value. Positioning advantage analysed based on five partial constructs: product-based, service-based, price-based, costs-based and image-based positioning advantage. Since the relationship value could be understood as an aggregate measure for relationship outputs and is defined as the sum of the benefits and cost reductions generated in the relational exchange with business partner, the author analyses separately costs of relationship on one side and relationship benefits on the other side. Finally, Interpretive Structural Modelling (ISM) framework, based on qualitative research, has been used in order to prove the analysed relationships and generate research hypothesis for quantitative investigation.
    Vir: Proceedings of the 1st International Conference on New Directions in Business, Management, Finance and Economics (ICNDBM 2013), Famagusta, Northern Cyprus, Sept 12-14 2013 [Elektronski vir] ([8] str.)
    Vrsta gradiva - prispevek na konferenci
    Leto - 2013
    Jezik - angleški
    COBISS.SI-ID - 11495964

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