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Ekonomsko-poslovna fakulteta, Maribor (EPF)
POSLOVALNI ČAS/ IZPOSOJA NA DOM: Ponedeljek, Sreda, Petek 8.30 - 14.00. Torek, Četrtek 8.30 - 17.00. ČITALNICA: Ponedeljek, Torek, Sreda, Četrtek 8.30 - 17.00, Petek 8.30 - 14.00. Poletni poslovalni čas (julij-avgust) / Knjižnica in čitalnica: torek in četrtek 9.00 - 14.00.
  • The impact of relationship orientation on positional advantage of the companies in Slovenia and the role of relationship value
    Iršič, Matjaž
    Based on data of 150 Slovenian companies in B2B relationship, this study analyses the direct impact of relationship orientation, measured by adaptation and trust, as well as a relationship value on ... the positional advantage. In addition, the study investigates the moderating role of relationship value on the links between adaptation, trust, and positional advantage. In the preliminary phase we have tested the research model with ISM framework, while in the empirical detail study, we have used a non-parametric approach to structural equation modelling - partial least squares (PLS) modelling. We have found that both, relationship value and trust, directly affect the positional advantage, while adaptation does not. However, relationship value positively moderats the link between adaptation and positional advantage. Our research contributes to the existing literature and managerial practice by demonstrating the possible impacts of relationship orientation of B2B companies on positional advantage.
    Vir: Journal of strategic and international studies. - ISSN 2326-3636 (Vol. 9, No. 6, 2014, str. 27-33)
    Vrsta gradiva - članek, sestavni del ; neleposlovje za odrasle
    Leto - 2014
    Jezik - angleški
    COBISS.SI-ID - 11852060

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