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Fakulteta za turizem, Brežice (FTBRE)
  • Adding value with experiences : industrial tourism and geothermal food production
    Pavlakovič, Barbara ; Turnšek, Maja, 1982-
    Purpose - The study presents examples of good practice, which use innovative tourism products to extend their visiting season. These destinations are Island and Slovenia. Both countries have their ... high season in summer due to more agreeable weather conditions and warmer climate. Hence, the need for the prolonged season provided creative ideas, like transforming production factories into tourist attractions, and furthermore transform mere sightseeing of these premises into tourism experiences. Methodology - The paper introduces a case study of two companies - from South Iceland is Friđheimar and from Slovenia company Paradajz d.o.o. The case study was delivered through indepth interviews with the company representatives and field observation in the factory tour itself. It supplied data about both providers and their industrial tourism practices with which benchmarking analysis was made. Findings - The results suggest that such tourism products focus mostly on the education and aesthetics dimension of experience design, while escapism and entertainment dimension remain a challenge together with the challenge of overall theming of sustainability and geothermal energy. However, use of industrial tourism products has been a success in extending the tourist season into colder months and adding value to the business model. Contribution - The study also highlights the issue of sustainability while both companies use geothermal energy to heath their greenhouses. The use of green energy is a contribution to sustainable development of tourism. Authors propose to promote further intertwinement of innovation and sustainability as presented in this case study in order to create a richer tourism experience.
    Vir: Creating Innovative Tourism Experiences : the Way to Extend the Tourist Season : conference proceedings (Vol. 5, 2019, str. 507-520)
    Vrsta gradiva - prispevek na konferenci
    Leto - 2019
    Jezik - angleški
    COBISS.SI-ID - 2048328787

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