Drugi avtorji
Baker, Michael John

Teme
Marketing | trženje | razvoj | marketing povezav | strategija trženja | planiranje | potrošnik | odločanje | medorganizacijsko trženje | tržne raziskave | kvantitativna analiza | segmentacija | marketing mix | meritve | poslovno komuniciranje | promocija | pospeševanje prodaje | odnosi s strankami | direktno trženje | mednarodno trženje | elektronsko trženje | ekologija | prodaja na drobno | marketing | development | relationship marketing | marketing strategy | planning | consumer | decision making | intercompany marketing | market research | quantitative analysis | segmentation | marketing mix | measurements | business communication | promotion | sales promotion | customer relationship | direct selling | international marketing | electronic marketing | ecology | retail trade | retail trade