Moderna galerija Ljubljana (MGALJ)
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The personalization of the museum visit : art museums, discourse, and visitorsRodney, SephThe Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved ... toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution. Drawing on extensive research undertaken at Britain’s Tate Modern, the book examines a range of issues, including visitor engagement, curatorial practice, and museum management. A visit experience that is customizable to the individual visitor, in which curators and marketers work together with visitor-clients to create an experience of personalized meaning, is, Rodney argues, rising in prevalence in the art museum field, but it is also being stymied by certain structural impediments. This book examines such obstacles, including institutional division of labor, long-standing conceptions, or misconceptions, of the museum’s mission, and the orientation of museums toward a certain conceptual model of their visitors.Vrsta gradiva - knjiga ; neleposlovje za odrasleIzdaja - First issued in pbk. 2020Založništvo in izdelava - London ; New York : Routledge, an imprint of the Taylor & Francis Group, 2020Jezik - angleškiISBN - 978-1-138-04582-8; 978-0-367-72867-0COBISS.SI-ID - 156865539
Digitalne vsebine: dCOBISS
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knjižnica MU T Rod 13829 IN: 50230013829 |
prosto - za čitalnico
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Vir: Osebne bibliografije
in: SICRIS
