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  • Brand stereotypes [Elektronski vir] : application and transfer : bridging social psychology and marketing research
    Kolbl, Živa
    The world around us provides several stimuli that are constantly targeting us and compete for our attention. Information overload is leading to widespread confusion and a lack of clarity while ... prioritising tasks, worse information recall, greater stress, and dysfunctional behaviour (as cited in De Houwer, 2003, Eppler & Mengis, 2004; Hu & Krishen, 2019; Lurie, 2004). People frequently rely on stereotypes because they need to simplify the world they encounter since their human cognitive capability is limited (Augoustinos & Walker, 1998). Namely, individuals must rely on various mechanisms to more easily make sense of the surrounding environment. In this manner, stereotypes may be seen as 'energy-saving devices' helping persons simplify the information-processing and response-generation as they engage with stimuli (Macrae, Milne & Bodenhausen, 1994). They are defined as an "oversimplified and generalized set of beliefs about the characteristics of a social group" (Macrae, Bodenhausen, & Milne, 1995, p. 13) and originate in social psychology. In fact, stereotypes are a type of schema, a "cognitive structure that contains units of information and the links among these units" (Fiske & Dyer, 1985, p. 839). Stereotypes may thus be seen as an 2inevitable consequence of the psychological and cognitive need to categorize and simplify a complex social world" (Augoustinos & Walker, 1998, p. 629).
    Vrsta gradiva - e-knjiga
    Založništvo in izdelava - Ljubljana : School of Economics and Business, 2020
    Jezik - angleški
    ISBN - 978-961-240-358-4
    COBISS.SI-ID - 18471427

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