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  • Strategic market management
    Aaker, David A., 1938-
    "Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's ... markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues"--
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Izdaja - 10th ed.
    Založništvo in izdelava - Hoboken (NJ) : Wiley, cop. 2014
    Jezik - angleški
    ISBN - 978-1-118-58286-2
    COBISS.SI-ID - 32856925

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FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana
prosto - na dom, čas izposoje: 7 dni
Signatura – lokacija, inventarna št. ... Status izvoda
U 658.8 AAKER, D. A. Strategic Prosti pristop U 658.8 AAKER, D. A. Strategic Prosti pristop prosto - na dom, čas izposoje: 7 dni
U 658.8 AAKER, D. A. Strategic Prosti pristop U 658.8 AAKER, D. A. Strategic Prosti pristop prosto - na dom, čas izposoje: 7 dni
Č 658.8 AAKER, D. A. Strategic Prosti pristop Č 658.8 AAKER, D. A. Strategic Prosti pristop prosto - za čitalnico
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