U radu se provodi raščlamba karakteristika identiteta marke. Najprije se
definira pojam identiteta marke, a potom se redefinira, analizira i sintetizira pojam
imidža marke. Identitet i imidž marke ...prikazuju se s komunikacijskog i semiotičkog
aspekta i komparira s ulogom mita i samopredodžbe potrošača. Cilj je istražiti,
predstaviti i analizirati identitet i imidž marke usluge sukladno potrošačevoj paradigmi.
Rad se sastoji od tri dijela. U prvom dijelu analizira se identitet marke sa semiotičkog i
psihološkog aspekta, a u drugom dijelu se raspravlja i analizira sadržaj imidža marke.
Na kraju se raspravlja o doživljenoj kvaliteti usluge. Marka je ponajprije potrošačka
impresija pa tek potom spoznajna vrijednost. Izgradnja marke podrazumijeva stvaranje
razlike, a stvaranje se odvija pomoću mentalnih struktura potrošača. Imidž promatramo
kao rezultat komunikacijskog procesa, ali i kao potrošačku predodžbu i iskustvo. Imidž
usluge stvaraju podjednako zaposlenici i neposredno iskustvo potrošača. Zaključuje se
da uloga doživljene kvalitete usluge proizlazi iz zadovoljstva potrošača i imidža
poduzeća.
U radu se provodi raščlamba karakteristika identiteta marke. Najprije se definira pojam identiteta marke, a potom se redefinira, analizira i sintetizira pojam imidža marke. Identitet i imidž marke ...prikazuju se s komunikacijskog i semiotičkog aspekta i komparira s ulogom mita i samopredodžbe potrošača. Cilj je istražiti, predstaviti i analizirati identitet i imidž marke usluge sukladno potrošačevoj paradigmi. Rad se sastoji od tri dijela. U prvom dijelu analizira se identitet marke sa semiotičkog i psihološkog aspekta, a u drugom dijelu se raspravlja i analizira sadržaj imidža marke. Na kraju se raspravlja o doživljenoj kvaliteti usluge. Marka je ponajprije potrošačka impresija pa tek potom spoznajna vrijednost. Izgradnja marke podrazumijeva stvaranje razlike, a stvaranje se odvija pomoću mentalnih struktura potrošača. Imidž promatramo kao rezultat komunikacijskog procesa, ali i kao potrošačku predodžbu i iskustvo. Imidž usluge stvaraju podjednako zaposlenici i neposredno iskustvo potrošača. Zaključuje se da uloga doživljene kvalitete usluge proizlazi iz zadovoljstva potrošača i imidža poduzeća.
Te paper is dealing with the notion and signifcance of economic development on the regional level and, in connection with it, the public sector consistency in the local development fnancing. Te ...subject of research is habitual forms opposed to the contemporary ones of external debt accumulation of the regional units on the example of Osijek-Baranja County. Te paper is trying to research what kind of public debt structure can ensure an unobstructed and expectedly fast economic and regional development taking into consideration the former fnancing models. Te potential of debt accumulation is rather abundant and therefore unused. Tus, few are those who use these fnancing sources. Te contribution explains why the public sector in Cro- atia needs to start introducing the appropriate fnancing forms of public investments that will be based on the long-term cooperation and integration of economic subjects in the budget fows of local units.
The paper is dealing with the notion and significance of economic development on the regional level and, in connection with it, the public sector consistency in the local development financing. The ...subject of research is habitual forms opposed to the contemporary ones of external debt accumulation of the regional units on the example of Osijek-Baranja County. The paper is trying to research what kind of public debt structure can ensure an unobstructed and expectedly fast economic and regional development taking into consideration the former financing models. The potential of debt accumulation is rather abundant and therefore unused. Thus, few are those who use these financing sources. The contribution explains why the public sector in Croatia needs to start introducing the appropriate financing forms of public investments that will be based on the long-term cooperation and integration of economic subjects in the budget flows of local units.
According to the modern concept of social validation pseudofactor motivation which is based on preferences Herzberg's motivation theory in school management may culminate inadequate service and poor ...quality. A key factor is precisely the strategic management, which must comply with the basics KM, and comparison of the hierarchy of needs and the hierarchy of values. The paper points to the obsolescence of Maslow's hierarchy of needs and Herzberg theories arising from the latter. They propose a more modern approach that is used in neuromarketing: concept of limbic and phenomenological approach to perception. In accordance with the satisfaction of employees, but also the theory of equality and non-profit marketing Meler's guidelines, preference is given properly motivated employees. Satisfied with the service provider has a direct impact on the marketability and profitability of the organization, in accordance with the principles of lateral marketing to a "promoter" services. The end-user services in the school's management must be satisfied on an emotional level, and it is achieved through the principles of the concept of SERVQUAL. Kindness and identification of service providers based on the concept of satisfying, and the concept of satisfaction from Kotler prism of internal, external and interactive marketing. Overcoming the underlying pseudomotivation is achieved by division of the complex of individual versus collective knowledge. Having achieved a modern approach, non-profit organization goes beyond the definition and becomes marketable, profitable and recognized by the quality of services. PUBLICATION ABSTRACT
U radu se razmatra pojam i značenje ekonomskog razvoja na regionalnoj razini, a zatim s time u svezi konzistentnost javnog sektora u financiranju lokalnog razvoja. Predmet istraživanja su ustaljeni ...nasuprot suvremenim oblicima vanjskog zaduživanja regionalnih jedinica na primjeru Osječko-baranjske županije.
Pokušava se istražiti kakva struktura javnog duga može osigurati nesmetan i očekivano brz gospodarski i regionalni razvoj uzimajući u obzir dosadašnje modele financiranja. Potencijal zaduživanja je prilično izdašan i prema tome neiskorišten, međutim samo je mali broj onih koje koriste te izvore. Doprinos govori zašto javni
sektor u Hrvatskoj treba početi uvoditi primjerene oblike fnanciranja javnih investicija koji će se temeljiti na dugoročnoj suradnji i uključivanju gospodarskih subjekata u proračunske tijekove lokalnih jedinica.
In Croatia there is recognized growing interest and effort gain by authorities to give all areas equal opportunities to gain economic and social resources above all needed for EU accession. ...Allocation of budget which can ensure expected quick economic growth of eastern parts of Croatia justifies budget deficit. The paper shows necessity to accept a challenge of change the mainstream of financing capital investments because conventional patterns slow down and make difficult to run development projects. There is a great extend of opportunities of financial sources but not used in enough scale. The goal is to answer on questions: what kind of sources of financing are suitable to use in public sector, and is their current way of borrowing fit efficiently enough to be adequate for quick economic development? This paper contributes in attempt to present some solutions to problem of areas legged behind in Eastern Croatia which plead for strengthening development and economic prosperity because nominated projects for public goods exceed their budgets possibilities. Many factors depend about financial productivity of local units. For that purpose the current mainstream of public debts will be considered. The potential of different pattern of public debt will be foreseen and at the same time identify the possibilities which could bring new patters of financing public investments like involvement of private sector in projects of public interest like public-private partnership.
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