Purpose
Given the increasing number of travel restrictions, the COVID-19 outbreak has dealt a crippling blow to the hotel industry, and the crisis management practices supporting the industry needs ...are changing as the pandemic continues. This study aims to compare how the hotel industry has responded to this crisis at the initial stage and the pandemic stage.
Design/methodology/approach
Data were collected from hotel managers in Macau in two occasions, namely, early February and early April 2020. Importance-usage-performance analysis was conducted to classify six categories of practices (pricing, marketing, maintenance, human resources, government assistance and epidemic prevention) into four executable crisis management strategies (priority, maintain, low priority and possible overkill) for each stage. Follow-up in-person interviews were conducted to validate the results of the study.
Findings
In the initial stage, priority strategies should be applied in all epidemic prevention, pricing and maintenance practices and in two governmental assistance and human resources practices. In the pandemic stage, all epidemic prevention practices remain at the priority quadrant, but two pricing practices are downgraded. Hotels tended to force labour into unpaid vacations (furlough) and postpone office and system maintenance. Governmental assistance should be at a low priority.
Originality/value
This study contributes to the knowledge of contingency planning for crisis management across crisis periods. It also demonstrates the processes of importance-usage-performance analysis for researchers to undertake further studies in tourism crisis management. Timely recommendations for governments and hotel industry stakeholders are provided to cope with this crisis.
Tourists like to share their memorable experiences on mobile social media. This sharing behaviour may stimulate tourists' future holiday intentions. Within an ethnic minority tourism setting in ...Guangxi Zhuang, this study examines the relationship between sharing memorable ethnic minority tourism experiences (MEMTEs) on mobile social media and intentions to visit other ethnic destinations. Partial least squares structural equation modelling and Sobel tests were performed to analyse survey data from 279 tourists. The results indicate that three dimensions of MEMTEs (scenery, entertainment, and interaction) affect tourists' sharing behaviour and that sharing behaviour during trips mediates the effects of during-trip experiences (scenery and interaction) on tourists' post-trip intentions to visit other destinations. This study explores MEMTE as the source of during- and post-trip behaviours, explains the role of sharing experiences, contributes a scale for measuring sharing behaviour, and makes recommendations for developing ethnic minority tourism.
Based on the self-congruity theory, this study aims to investigate the effects of the four dimensions of destination personality (excitement, sincerity, competence, and androgyny) on symbolic ...congruity and functional congruity and further examine the effects of symbolic congruity and functional congruity on destination loyalty in the context of film tourism. A survey of 334 Mainland Chinese film tourists was conducted to collect data in Macao. The findings indicate that the four dimensions of destination personality have a significant impact on symbolic congruity and functional congruity, among which competence has the greatest influence on symbolic congruity, and sincerity has the strongest impact on functional congruity. Moreover, symbolic congruity has a higher impact on film tourists' destination loyalty than functional congruity. This study contributes to film tourism research by showing how destination personality influences destination loyalty through self-congruity. Suggestions are provided to film tourism destination marketers for film tourism development.
Based on the stimulus–organism–response (S–O–R) theory, this study attempts to investigate how the use of 360-degree virtual mountain walking tours can motivate audiences’ intention to take a real ...walking in the mountains. The survey results from 320 samples after watching a 360-degree virtual video reveal the positive influence of vividness (stimulus) on presence, emotional involvement, flow state, and enjoyment (organism), leading to the intention to take mountain walking tourism (response). This study also examines the interrelationship between four organism variables to explain the underlying mechanism of 360-degree virtual travel experience in stimulating audiences’ visit intention. It shows how technology helps the development of nature-based tourism. It also offers implications for developers to develop influential 360-degree virtual tourism and destination marketers to promote mountain walking tourism.
Purpose
The purpose of this paper is to examine the factors that influence mainland Chinese film tourists’ behavioural intention in accepting an augmented reality (AR) feature film character-related ...tour APP (an IfilmAR-tour-APP) based on an extension of unified theory of acceptance and use of technology (UTAUT) model.
Design/methodology/approach
Systematic sampling was used to collect data; 360 valid questionnaires were collected from mainland Chinese film tourists visiting Macau. Partial least squares structural equation modelling (PLS-SEM) was applied to analyse the data.
Findings
The findings indicated that performance expectancy, effort expectancy, social influence, celebrity involvement and personal innovativeness have a significant impact on mainland Chinese film tourists’ behavioural intention in accepting the IfilmAR-tour-APP, while facilitating conditions do not significantly affect tourists’ behavioural intention. Furthermore, the study revealed that effort expectancy, celebrity involvement and personal innovativeness positively influence performance expectancy in the use of an IfilmAR-tour-APP.
Practical implications
The findings of this study provide implications for AR tour APP developers which will help them to enhance their designs, and for the governments of tourist destinations to formulate their promotion strategies in developing niche tourism.
Originality/value
This study extended the application of UTAUT to tourism technology by introducing two personality traits in the context of AR tour APPs for film-induced tourism. This research contributes to niche tourism research by linking niche tourism and tourism technology.
推广影视旅游的增强现实旅游APP的接受度：论名人参与和个人创新的影响
研究目的
本论文旨在检验中国大陆影视旅游者接受增强现实（AR）影视人物相关APP（IfilmAR-tour-APP）的接受行为, 本论文根据UTAUT模型, 检验其影响接受行为的各项因素。
研究设计/方法/途径
本论文采用系统抽样法搜集数据; 共收到360份中国大陆到澳门影视旅游的游客问卷。本论文采用PLS-SEM方法分析数据。
研究结果
研究结果表明, 性能期望、努力期望、社交影响、名人参与、和个人创新都对中国大陆影视旅游者接受IfilmAR-tour-APP行为有着显著影响。然而, 辅助条件对游客的行为意向并没有显著影响。此外, 本论文还表示努力期望、名人参与、和个人创新对性能期望有积极影响。
研究实践启示
本论文结论对于AR旅行APP开发者提供实践启示, 这将帮助他们提高设计, 此外, 本论文结论对旅游目的地的政府也有启示, 帮助他们推广这种新奇旅游策略。
研究原创性/价值
本论文延展了UTAUT应用到旅游科技, 在AR tour APP在影视旅游中引入两个个性特点。本论文通过连接新奇旅游领域与旅游科技, 对新奇旅游科研有着贡献。
More and more destinations are using short videos with Internet celebrities to attract tourists through social media. Building upon the attention-interest-desire-action model (AIDA), this study ...investigates the influence of the content (creativity and authenticity) of destination short videos on audiences' emotions (awe and enjoyment), and awe and enjoyment further influence audiences' attitudes toward videos and destinations, considering the moderating effect of parasocial interaction. Data were collected by systematic sampling and analyzed by PLS-SEM. The results indicated that creativity and authenticity have a positive influence on awe and enjoyment, and authenticity has a greater influence on emotions than creativity. Awe and enjoyment have a positive influence on the attitude toward the short video, which further influences the attitude toward travel to the destination. In addition, parasocial positively moderates the relationship between awe and attitude toward the video and negatively moderates the relationship between enjoyment and attitude toward the video. The study contributes to destination marketing literature by revealing the underlying mechanism of how the content of destination short videos shapes audiences' attitudes. In addition, suggestions are provided on how destinations can develop effective destination short videos to attract potential tourists.
The study aims to investigate how a 360° virtual tour is more effective than photographs in strengthening viewers' attitudes when promoting tourist destinations. The results of a quasi-experiment ...indicate that a 360° virtual tour led to higher mental imagery processing in the dimensions of quantity, modality, and valence; however, there was no significant difference in the dimension of vividness. These four dimensions of mental imagery have a significant impact on the sense of presence and communication effects (attitude strength and attitude confidence). In addition, a sense of presence mediates the relationship between mental imagery processing and communication effects.
This study aims to examine the effect of tourists’ perceptions of residents’ emotional solidarity with tourists on their trip satisfaction and word-of-mouth intentions toward a destination, taking ...into consideration the moderating effect of visitation frequency. It also aims to compare the impacts of tourists’ perceptions of residents’ emotional solidarity and the impacts of tourists’ perceptions of their emotional solidarity with residents. The results indicate that residents’ welcoming nature and emotional closeness as perceived by tourists have significant effects on tourists’ satisfaction and word-of-mouth intentions, while perceived residents’ sympathetic understanding does not. Visitation frequency significantly moderates the effects of perceptions of residents’ welcoming nature and emotional closeness on satisfaction. For tourists’ emotional solidarity, their sympathetic understanding has a significant effect on word-of-mouth intentions, and no moderating effect exists. This study has implications for exploring the differences in how tourists both receive from and offer to residents in terms of emotional solidarity.
As tourism took off in Macau, more luxury hotels were constructed to satisfy demand, many of them located in leisure resort complexes. This study uses the case of luxury hotels in Macau to examine ...the importance of specific characteristics in leisure resorts using a 3-dimensional importance-performance analysis (3-D IPA) approach that integrates the IPA approach with the three-factor theory. A new service quality measurement scale was developed and a total of 299 visitors staying overnight in the luxury hotels in Macau were surveyed. The results reveal the types (basic, excitement, and performance) of 45 service attributes in the 3-D IPA cube for stand-alone and resort-based luxury hotels. This study indicates a variation of types of three factors for service attributes may occur in different market segments. This study contributes a new service measurement scale for luxury hotels and 3-D IPA approach for researchers to conduct future studies.
•Establish a new service measurement scale for luxury hotels.•Integrate importance-performance analysis approach with the three-factor theory.•Develop a 3-dimensional importance-performance analysis approach.•Compare service quality gaps between stand-alone and resort-based luxury hotels.
Air pollution is a serious environmental issue across the world and has drawn attention from researchers with different backgrounds. The carbon exhaust from gasoline vehicles is one cause of air ...pollution. One solution for reducing carbon emissions is to provide green vehicles, such as electric motorcycles, for drivers and passengers, which can help the sustainable development of the environment in an ecological way. This research discusses the market response to electric motorcycles in Macau by focusing on the effects of environmental policy. An environmental technology acceptance model was developed, based on which 325 valid questionnaires were collected. The research demonstrates the impact on motorcyclists’ acceptance of electric motorcycles by considering their perceptions of environmental policy, pollution reduction, the saving of energy, and driving performance; the results can lead to valuable discussions on the environment–technology–society ecosystem in further studies. The research results could help relevant government bodies to develop appropriate environmental policies to encourage motorcyclists to adopt electric motorcycles. Furthermore, the electric motorcycle industry could identify key success factors for developing or promoting electric motorcycles using the study variables.
PDF
