Forest Ecosystem Services (FES) are widely recognised by the society nowadays. However, no study in the literature has analysed a ranking of FES after the pandemic. This paper investigated civil ...society's perception and knowledge toward these services; in addition, the presence of attitudinal or behavioural patterns regarding individual's preference, was assessed. A choice experiment was conducted using the Best-Worst Scaling (BWS) method on a sample of 479 individuals intercepted in the Argentera Valley, in the Western Italian Alps. Results, showed a strong interest in biodiversity, aesthetic landscape quality and psychophysical health and a lower interest in provisioning services. Based on the individual preferences, civil society was clustered into five groups for FES, named "Hedonistic," "Individualist with cultural and health interests," "Sensitive to regulatory and utilitarian functions," "Climate change sensitive" and "Livelihood and hedonistic wellbeing." In general, there was a growing appreciation by civil society for the intangible services offered by the forest, driven by modern lifestyles and an interest in learning more about the provided services. Based on these elements, we believe that similar research should be extended to other mountain contexts to validate the results or to find new insights, and that it is now necessary to study how to involve civil society in decision-making processes of forest planning and management at a local level.
Honey production is currently experiencing a great deal of media attention, with many positive attributes of this hive product emerging. The purpose of the study is to investigate consumer preference ...and what key information informs people's purchase of honey. This study is based on consumer surveys and experimental evaluation. First of all, the relative importance assigned by consumers to 12 honey product attributes was defined by using the best-worst scaling (BWS) methodology. Secondly, the latent class analysis (LCA) was used to identify different honey consumers based on preferences. The findings demonstrate that "health aspects" and "organoleptic compound" are the main categories of information that consumers tend to research. The sample segmentation defined four different consumer clusters: people who value health, sustainability, organic sourcing and quality. Additionally, socio-demographic characteristics such as age, education level and profession also played a part on consumer choice and the characterisation of each cluster. This study can contribute to fostering good nutrition and improving sustainability within communities.
This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice ...experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best-worst scaling (BWS) methodology. The BWS results showed that "origin", "seasonality", and "freshness" were the most preferred attributes that Italian consumers took into account for purchases, while no importance was given to "organic certification", "variety", or "brand". Additionally, a latent class analysis was employed to divide the total sample into five different clusters of consumers, characterized by the same preferences related to FV attributes. Each group of individuals is described on the basis of sociodemographic variables and by the declared fruit and vegetable point of purchase. This research demonstrates that age, average annual income, and families with children are all discriminating factors that influence consumer preference and behavior, in addition to affecting which point of purchase the consumer prefers to acquire FV products from.
Globally, almond production is experiencing a growing trend thanks to a strong interest in the health, gastronomic, and industrial properties that are linked to the fruits and their derivatives. ...After a constant and marked decline in the second half of the last century, the Mediterranean Basin is thoroughly reassessing this crop, which provides significant results with a modern orchard management. The opportunity determined by the transition from traditional to modern systems have increased the interest in evaluating the different environmental impacts of the two cultivation models that still coexist today. In this work, through the application of the Life Cycle Assessment (LCA) and an economic assessment approach with an in-depth analysis related to the cultivation cycle and the use of resources, the role played by each factor involved in production was determined. Overall, the Greenhouses Gases (GHG) emissions in modern farms are higher (Global Warming Potential (GWP) 0.224 kg CO2 eq.) than those in traditional farms (GWP 0.182 kg CO2 eq.). Regarding the economic assessment, it appears relevant that the modern almond model in the full production phase guarantees significantly higher margins (+84%).The perception of the importance attributed to evaluating economic and environmental aspects by different stakeholders shows relevant differences in the approach coming from growers, dealers, and governmental institutions allows the investigators to positively underline the current innovation in almond orchard systems considering the balance between fruit production and the conservation of environmental resources.
A growing awareness that highly intensified agricultural systems have made a substantial worldwide contribution to the worsening of the resilience capacity of natural ecosystems has, over the last ...twenty years, brought general attention to agroecological management models. This aspect is even more evident in industrial agriculture, which is based on the use of multiple chemical products derived from non-natural synthesis. In more developed countries, a new idea of ecology linked to agricultural production has been increasingly developed and, for this reason, there has been a greater diffusion of differentiated agricultural models taking into consideration the environmental impact of production choices and policies addressed to the conservation of natural resources. In urban agricultural production, it is even more important to adopt resilient production models that, in addition to developing responsible production paths and allowing a positive connection with the needs of consumers, guarantees reasonable and positive behaviors respecting the environment in which most of the urban population lives; in other words, the implementation of goal 12 of the sustainable development goals (SDG #12 Responsible Production and Consumption) of the United Nations. In this work, we report some case studies inspired by the activities carried out by the Slow Food Association in Africa and demonstrate the importance of agroecological models in small-scale agricultural systems, related to the development of school and community gardens in small urban areas of different African countries, as a tool for integrating agricultural activities aimed at social resilience and the conservation of ecosystems.
This study reports some preliminary results on mechanical blueberry harvesting for the fresh market of cv. Cargo® in the Piedmont region (northwest Italy). The investigated area is one of the most ...productive areas of Italy, which specializes in fresh blueberry production. The automatization of harvesting operations could represent a competitive advantage for the area’s blueberry supply chain but could limit the quality of fresh-picked berries. A prototype machine and a commercial harvester (Easy Harvester®) were compared with manual picking, considering the harvesting efficiency, labor productivity, harvesting cost and farm rentability. In this context, the labor cost for manual harvesting exceeds EUR 2.00 per kg of saleable product. The prototype allowed a 39% cost reduction, and the Easy Harvester® reduced it by about half. Nevertheless, these positive performances do not consider the reduction in the net sale price of EUR 0.40 due to the selection costs in the warehouse. In this study, we highlight that the transition to mechanical harvesting requires the transformation of several farming and packhouse operations, such as new crop varieties, field configurations and cultivation techniques. However, a possible technical improvement of the Easy Harvester® could represent an opportunity for Italian farms in the planning of berry production and marketing, involving all of the supply chain actors. Further research on the use of mechanization in the sector must continue and be supported.
•CSR Communication Patterns: The study reveals distinct patterns in the CSR communication of major chocolate companies emphasizing CSR categories: Human Resources, Community, Environment, and Fair ...Trade.•Clear emphasis on environmental sustainability in CSR communication among the top chocolate companies such as water resources, climate change and forest preservation.•CSR communication strategies showcasing how companies some maintain a balanced communication layout across categories, while others, polarized approach.•While environmental topics dominate CSR programs, some companies focus on ethical aspects, reflecting different market positioning and sustainability choices.
Society and governance require multinational companies to adopt sustainable behaviour, looking at Corporate Social Responsibility. This study analysed the largest chocolate and cocoa producers in 2021 focusing on their communication strategies. The objective was to identify how these companies communicate their sustainable practices, finding the communication patterns of their CSR. Our findings show that the largest chocolate companies have integrated sustainable issues by focusing on environmental aspects. Several profiles of communication closer to social issues were also identified but no business company creates its sustainable value strictly on human resources as category.
Meat consumers around the world are increasingly paying attention to product quality and safety, and are starting to reduce their meat consumption, especially with regard to red meat. This trend is ...prevalent in households with children who prefer health-certified meat products. Our study compares meat consumption habits in households with and without children or adolescences (0-18 years). A structured questionnaire was distributed to 401 retail purchasers at 12 different points of sales of meat in the Piedmont region in northwest Italy. Socio-demographic variables and quantitative-qualitative meat consumption habits of retail purchasers were investigated. One part of the questionnaire analyzed the relative importance of 12 meat choice purchasing attributes by employing the Best-Worst scaling methodology, a type of choice experiment. Our research found that households without children (subset B) have higher weekly meat consumption habits than those with children (subset A). Alternatively, the households with children (subset A) have a diet characterized by a greater variety of protein sources, such as legumes and fish. Both of the considered subsets preferred trusted butchers for meat buying, with supermarkets as a second choice. However, only consumers of subset A bought meat from farm butchers. Our team performed a consumer analysis to identify meat consumption patterns in the two considered subsets. Simultaneously, a Best-Worst analysis evidenced several choice attributes with different relevance for the two investigated samples segmentation in three clusters of purchase.
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