The article looks at the policy implications of the changing position of culture, analysing shifts in understanding the role and position of culture in the broader EU agenda. Following short analysis ...of the changing European Union’s discourse pertaining to culture and media sectors, authors analyse wider policy context of the Culture Sub-programme of the Creative Europe Programme adopted in 2013. The analysis approaches the subject from two main angles; fi rstly, reviewing the policy architecture of the Programme and its feasibility; and secondly, focusing on the terms of the stakeholders’ agreements. Authors investigate whether the instrument is well adjusted to the current situation and how it responds to the needs of these sectors. By investigating the proposed and adopted instruments of the Programme, the authors show the trajectory of the ‘competitiveness’ discourse in the creation of the Programme and its’ further strengthening in the most recent policies for the cultural sector.
In this paper through the analysis of the access to culture issue in the Croatian cultural policy agenda, we illustrate the current cultural policy developments in Croatia in the broader European ...context. Taking the differentiation between explicit and implicit policies at both macro and micro level we analyse discourses on access to culture in the Croatian cultural policy at the constitutional level, parliamentary political parties' level, the governmental level and the level of cultural organisations. On the one hand the policies regarding access to culture remain mostly implicit and revolve around traditional models connected to instruments dating back to socialism; while on the other selected cultural organisations develop instruments for fostering it where European projects have an influence. The orientation more towards cultural production issues and less to access to culture and cultural participation issues draws similarities of cultural policy developments in Croatia with the general European cultural policy framework.
Access issues have been placed in cultural policy focus with the aim to contribute to cultural development, social inclusion, quality of life, etc. and the digital domain opportunities have been ...looked at as a way to ensure delivering content to interested users. The issue of access to culture in the digital context is understood in terms of reducing obstacles, as well as, fostering opportunities. The concept is understood as the dynamic and social process and not a simple oneoff act of provision. This article outlines the challenges brought about for access to culture in the digital era and addresses policy frameworks concerning: a) the role of users and their participation opportunities and b) regulatory issues such as intellectual property rights (IPR) and re-use policies that enable or limit what kind of services cultural sector can offer in the digital domain. The article analyses both explicit and implicit policy approaches to regulating digital culture, as both remain relevant in ensuring that cultural content reaches its intended users. This provides the background for the investigation of the results obtained through the comparative policy analysis executed in the project 'Access to Culture. Policy Analysis' where different policy approaches to digital access in six selected countries (Austria, Croatia, Norway, Spain, Sweden and Turkey) are presented and interpreted. This is done with the aim to provide better understanding of the digital access issues that have to be taken into account in effective policy making for the inclusive and open digital culture.
Na temelju kritičke analize potprograma Kultura programa Kreativna Europa usvojenog 2013. godine, u članku se razmatraju policy implikacije položaja kulture, i analiziraju promjene u razumijevanju ...uloge i položaja kulture u široj političkoj agendi Europske unije. Nakon kratke analize promjenjivog diskursa Europske unije koji se odnosi na sektor kulture i medija, autorice analiziraju širi politički kontekst programa Kreativna Europa. Tema se analizira razmatrajući političku arhitekturu programa Kreativna Europa i njegovu izvedivost, dajući naglasak na uvjete ugovora s dionicima. Autorice istražuju je li instrument prilagođen trenutnoj situaciji i kako odgovara na potrebe sektora. Istraživanjem predloženih i usvojenih instrumenata programa Kreativna Europa, autorice pokazuju putanju diskursa „konkurentnosti“ u stvaranju programa i njegovo dodatno jačanje u najnovijim politikama za kulturni sektor.
Pitanja vezana uz pristup kulturi ušla su u fokus kulturnih politika s ciljem da doprinesu kulturnom razvoju, kvaliteti života građana, društvenoj uključenosti, i sl., pri čemu su razmatrane i ...mogućnosti koje digitalni prostor pruža kulturnom sektoru za omogućavanje pristupa kulturnom sadržaju. Pitanja pristupa kulturi u digitalnom kontekstu podrazumijevaju aspekte vezane uz uklanjanje prepreka pristupu kulturnim resursima kao i poticanje i promicanje mogućnosti građana za participaciju u kulturi. Koncept se defi nira kao dinamičan društveni proces, a ne kao jednostavno infrastrukturno omogućavanje pristupa. Pristup kulturnim resursima u digitalnom kontekstu suočava nas sa novim mogućnostima i preprekama na koje kulturne politike moraju adekvatno odgovoriti kako bi potakle razvoj digitalne kulture. U članku su analizirani pristupi eksplicitnih i implicitnih kulturnih politika u reguliranju digitalne kulture koji predstavljaju relevantan okvir koji omogućuje da kulturni sadrž aji stignu do korisnika. Opisani su izazovi koje digitalni kontekst predstavlja za pitanja pristupa kulturnom sadržaju te su analizirani aspekti kulturnih politika koji razmatraju a) prava korisnika na korištenje kulturnog sadržaja te b) postojeću regulativu koja se odnosi na intelektualno vlasništvo i pravo na ponovno korištenje sadržaja jer takva regulativa omogućuje ili ograničava digitalne usluge koje kulturni sektor može pružiti građanima. U drugom dijelu članka predstavljeni su rezultati istraživanja projekta ‘Pristupi kulturi – Analiza javnih politika’ te su analizirani pristupi kulturnim politikama u reguliranju digitalnog pristupa kulturi u šest odabranih zemalja (Austrija, Hrvatska, Norveška, Španjolska, Švedska i Turska). Istraživanje je provedeno s ciljem da se omogući dublji uvid u pitanja vezana za digitalni pristup kulturi kako bi kulturne politike mogle adekvatno odgovoriti na izazove koji proizlaze iz digitalnog konteksta.
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