Youtube sebagai media sosial telah menjadi sarana untuk mendapatkan informasi dan referensi. Seiring dengan meningkatnya kesadaran wanita akan penampilan, maka salah satu dari beragam konten media ...yang diminati di Youtube adalah konten tentang kecantikan. Abel Cantika, seorang pengisi konten kecantikan di Youtube atau bisa disebut beauty influencer, dalam waktu relatif singkat yaitu satu tahun, sudah bisa meraih jumlah pelanggan sebesar 150 ribu. Penelitian ini bertujuan untuk mengetahui upaya yang dilakukan Abel Cantika sebagai beauty influencer dalam memanfaatkan kanal Youtube untuk mempresentasikan diri, sehingga bisa diminati banyak orang. Dengan teori Dramaturgi oleh Erving Goffman, maka penelitian ini difokuskan pada panggung depan yang ditampilkan Abel Cantika di Youtube. Metode penelitian yang digunakan adalah dengan pendekatan kualitatif secara deskriptif melalui wawancara mendalam, dan dianalisis dengan model interaktif Miles dan Huberman. Hasil dari penelitian ini menunjukkan bahwa Abel Cantika menampilkan jati dirinya yang asli, dan tidak menjadi diri orang lain, sehingga hasil presentasi diri yang muncul di Youtube bisa maksimal.
Instagram is a social media that has a visual power. Together with, many parties both individuals and organizations use Instagram to get some information they want to convey. For instance, PT. Hood ...Digital Asia (Kufed) who created @thekufed account to develop their messages that will be delivered to their publics. They used their own strategy by adjusting the characters and the concepts with their targets. Therefore, this study explored about how @thekufed designed their messages strategy. The researcher used qualitative method with descriptive approach to examine Kufed’s message plan and strategy, such as teaser, community building, collaboration with influencers for content production and curation of products, as well as planning the story to strengthen the visual content with emotionless. The conclusion is Kufed has implemented the message strategy based on its concept and character.
ABSTRAK Traditional Games Returns (TGR) adalah sebuah komunitas non-profit yang memiliki misi untuk mengembalikan kejayaan dan mengenalkan permainan tradisional Indonesia. Hal ini ...merupakan salah satu aset dan warisan budaya yang dapat membantu melestarikan jati diri bangsa. Seiring dengan berkembangnya teknologi, permainan tradisional saat ini sudah jarang dimainkan. Atas keprihatinan ini, Komunitas TGR berkampanye lewat media sosial Instagram, dengan tujuan untuk merangkul targetnya yang rata-rata masuk dalam generasi digital. Penelitian ini akan mengungkap bagaimana TGR sebagai komunitas memanfaatkan media sosial dilihat dari perspektif informasi, komunitas dan aksi menurut Lovejoy dan Saxton (2012) dengan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa TGR memanfaatkan figur publik agar pesan yang disampaikan efektif dan bersifat kredibel, menciptakan konten-konten yang bersifat interaktif seperti mengandung nilai nostalgia, dan melibatkan partisipasi warganet dengan membuat kompetisi serta memanfaatkan fitur dari instagram, salah satunya adalah tagar atau hashtag. Saran untuk penelitian selanjutnya agar dapat dikaji lebih dalam mengenai strategi kreatif dalam pembuatan konten, karena dalam hal ini konten lah yang sebenarnya menjadi kunci utama dalam menarik calon pengikut maupun pengikut untuk terus berpartisipasi, juga menjadikan organisasi non-profit tetap terus bertahan. Kata Kunci: Pemanfaatan Media Sosial, Instagram, Komunitas, Kampanye Digital ABSTRACT Traditional Games Returns (TGR) is a non-profit community that the mission is to restore and introduce Indonesian traditional games. This counted as the asset and cultural heritage to preserve national identity. Along with the development of technology, traditional games are now rarely played. Thus, TGR Community campaigned through Instagram to grab its target which is digital generation. This study will reveal how TGR as a community utilizes social media according to the perspective of information, community and action (Lovejoy and Saxton, 2012) as well as qualitative approach. The result showed that TGR used public figures for message effectiveness and credibility. Then TGR created interactive and creative content such as nostalgic values, and involved participation from netizens by making competitions and utilizing hashtag feature. Suggestions for further research is dig more deeper about creative strategies in content creation, this is actually main factor in attracting potential and main followers to participate, that makes non-profit organization survive. Keywords: Media Social Utilization, Instagram, Community, Digital Campaign
The development of technology and communication has brought many changes, especially in broadcast industry. Since the internet era, people could listen to music through various media portals that ...they accessed through smartphones. This trend is known as media convergence, where there is an interlacing between internet and radio. The birth of media convergence in radio industry also gave rise to the term of ‘streaming’, where the content broadcasted live through the internet, in the form of audio and video. One of the streaming radio service providers in Indonesia is JOOX. This scientific work’s aim is to provide an overview and contribution to the era of new media, especially for music and radio industry. The concept of online strategy in music radio programming from Newton and Kaiser is being used. The result showed that JOOX is an audio visual based live streaming program that facilitates musicians to promote their new albums, as well as the place to interact with their fans through the live-chat feature as a form of engagement.
COVID-19 outbreak has changed certain human habits and activities. In higher education environment, there were transformation and adaptation in terms of technology usage. The Agency for Higher ...Education for Region III, Jakarta Province is a working unit under the Ministry of Education, Culture, Research, and Technology which has the task of facilitating the improvement of the quality of higher education. During the pandemic, they have been making various efforts and ensuring that the public services are still running well. By using descriptive qualitative methods, in-depth interviews, and observations, this study examines the process of public service through 3 stages of change from Tikson; Unfreeze, Change, and Refreeze.
Keywords: public services, higher education, COVID-19 pandemic
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