This paper examines the influence of various facets of perceived risk (financial, performance, social, psychological, time, privacy) on consumers' attitude toward really-new services (RNS) and their ...adoption intentions. A conceptual framework is developed based on perceived risk theory, theory of reasoned action and technology acceptance model. Structural equation modeling is used for analysis. Mainly, financial risk, psychological risk and overall risk are found to be negatively related to attitudes. However, time, privacy and social risks are found to be positively related. Our findings suggest that firms offering RNS should consider specific types of risks before they develop their marketing strategies.
Although BOP markets have gained the attention of academicians and practitioners in recent years, there has been little focus on the younger generations' perspective, especially in Africa, on the ...felt/unfelt change in their markets. This study follows a qualitative approach by conducting in-depth interviews with Generation Z consumers to better understand the recent advancements and challenges in service industries of one of the biggest BOP markets - Nigeria. This study suggests that the use of technology and investments in Nigeria have improved its service industries; however, six main challenges still exist, including inequality, unemployment, institutional weaknesses, lack of infrastructure, lack of trust and lack of safety. We contributed to 4As market framework by examining how these six main challenges directly impact awareness, access, availability, and affordability in service industries in Nigeria. This research also suggests that the uniqueness of BOP markets should be considered when customizing strategies, and that practitioners should reexamine their current efforts in BOP markets to become more effective and efficient with their innovations. We also aim to provide insights on various research ideas that academicians could further develop.
Due to the diversity of disciplines, scholars, and journals that publish entrepreneurship research, the literature has become a disorganized clutter, hindering the field’s ability to develop theory. ...The purpose of this research is to establish a meta-framework that could unify and subsume the diverse disciplines, scholars, and approaches to understanding entrepreneurship phenomena. In contrast to all the inductive approaches to organizing entrepreneurship literature, this exploratory study is the first to use a deductive approach based on General Systems Theory (GST). The paper begins by utilizing the process model of the GST to deduce seven fundamental categories for understanding entrepreneurship, which include: (1) the Entrepreneur, (2) Entrepreneurial Assistance, (3), Strategy, (4) Performance, (5) Academics, (6) Entrepreneurship Environment, and (7) Interactions (among the other categories). The paper then tests the validity and reliability of the GST framework using “expert” entrepreneurship researchers, based on a sample of 621 articles from several of the field’s most highly respected journals using content analysis. Based on this exploratory study, the GST meta-framework of entrepreneurship is shown valid and reliable. Consequently, virtually all entrepreneurship literature can be subsumed under its umbrella. Lastly, this paper organizes almost 50 years of entrepreneurship literature according to the GST framework and offers an overview of the literature across the seven categories and areas of future research.
Researchers and marketers have spent considerable effort to understand product newness, particularly really-new and incrementally new products, however, the same cannot be said about service newness. ...To date, there is no study that only focuses on how consumers perceive service newness. This research aims not only to fill this academic vacuum, but also to help the practitioner in framing messages that they send to potential consumers when a new service is being introduced. Furthermore, this study contributes to the services marketing literature by examining how new services in a variety of different industries are perceived by consumers.
