Ukrainian Art Nouveau is considered in the context of the pan-European development of Art Nouveau in the architecture of the late nineteenth and early twentieth centuries. This stylistic direction is ...a demonstration of the self-identification of nations. It is hypothesized that the development of Ukrainian Art Nouveau in the architecture of Poltava at the beginning of the twentieth century expresses the identity of the place and national identification of the population, and is a reflection of national consciousness through architecture. This article defines and illustrates the special features of Ukrainian Art Nouveau as a manifestation of national character in the architecture of Poltava at the beginning of the twentieth century. The research was conducted using a cultural studies approach in the context of the general cultural development of the city. The general characteristics of the stylistic development of Poltava architecture at the beginning of the twentieth century are presented, and the place of Ukrainian Art Nouveau in the polystylism of the research period is revealed. The influence of Ukrainian Art Nouveau from the beginning of the twentieth century on the further development of Poltava architecture is analysed.
In the context of an aggravated competitive situation both in domestic and foreign markets, marketing tools for ensuring the competitiveness of an enterprise are becoming increasingly important. With ...the simultaneous growth of the role of a systematic approach in strategic planning both in the overall activities of the enterprise and its development prospects, and the level of competitiveness of the enterprise and its competitive position in specific markets. The subject of the study is the theoretical and methodological foundations of enterprise competitiveness management. The purpose of the article is to form a system for managing the competitiveness of enterprise on the basis of marketing. Methodology. To achieve the research objective, the following tasks were set and solved: a critical analysis of scientific approaches to the formation of a system for managing the competitiveness of enterprise, substantiation of the theoretical and methodological foundations for the formation of a system for managing the competitiveness of enterprise, clarification of the components of this system, and identification of the types of links between the components of the system for managing the competitiveness of enterprise. The following methods and approaches to research were employed in the study: an abstract and logical approach was used to examine the theoretical and methodological foundations of interaction management; an analysis of theoretical approaches to the formation of the enterprise competitiveness management system was conducted; an inductive and deductive approach (used to determine the factors influencing the formation of the enterprise competitiveness management system) was employed; a systematisation and generalisation approach (to clarify the approaches to the formation of the enterprise competitiveness management system) was also utilised. Results. The article considers processes of formation of the system of enterprise competitiveness management. It characterises and groups approaches to the system of management of competitiveness of an enterprise. The factors of influence on the level of competitiveness of enterprise have been determined. The structure of the system for managing the competitiveness of enterprise is described. Practical implications. The suggested integrated approach will help to clarify the role and functional links between the components of the enterprise competitiveness management system, taking into account the influence of factors of the marketing environment of enterprise and the marketing tools for assessing and improving the competitiveness of enterprise. Value/Originality. The proposed integrated approach to the formation of a system for managing the competitiveness of enterprise on the basis of marketing, unlike the existing ones, recognises the key role of competitiveness of enterprise products in assessing the competitiveness of enterprise, allocates the subject and object of competitiveness management, is based on the levels of strategic planning, takes into account the influence of factors of the marketing environment of enterprise and reveals the marketing tools for assessing and managing the competitiveness of enterprise.
In an unstable and rapidly changing economic environment, it becomes even more difficult to determine the state and prospects of development of specific markets, especially regional ones, where ...specific conditions are in place. In order to effectively coordinate the development of a particular regional market, it is necessary to clearly define the extent to which its potential has been exploited and to identify the factors that influence the formation of the regional market's potential. The subject of the study is the theoretical and methodological foundations of managing the potential of regional markets. The aim of the study is to develop a model for managing the potential of the regional market. Methodology. To achieve the goal of the study, the following tasks were set and solved: a critical analysis of approaches to the definition of the concept of "regional market potential" was carried out, the theoretical and methodological foundations for the formation of a model for managing the potential of the regional market were substantiated, the components of this model were clarified, and the types of links between the components of the model for managing the potential of the regional market were identified. The paper uses the following methods and approaches to research: abstract and logical approach used in the study of the theoretical and methodological foundations of interaction management, analysis of theoretical approaches to the formation of a model for managing the potential of the regional market, inductive and deductive (used to determine the factors influencing the formation of a model for managing the potential of the regional market), systematisation and generalisation (to clarify the concept of "regional market potential"). Results. The research considers the processes of formation and management of the potential of regional markets. It reveals the essence of the concept of "potential of the regional market" on the basis of studying the definition of the concept of "potential". The article describes and groups approaches to determining the market potential of a region and formulates its own definition of the regional market potential as "the upper limit of production, sales and consumption of a certain type of product in the region, at which the financial interests of market participants are maximally satisfied, for which the existing resources are sufficient". The publication identifies the factors influencing the state of the regional market potential: industrial capacities, development of regional infrastructure and logistics, demographic situation, population income and purchasing power, resource provision of the region, opportunities for international trade. The article characterises the structure of the regional market potential: the forming component (production, consumer and trade potential) and the ensuring component (socio-economic potential of the region). A model of management of the regional market potential is proposed. Practical implications. The proposed model will help to clarify the role and functional relationships between the components of the regional market potential and take into account the peculiarities of the functioning of regional markets in the implementation of market forecasts. Value/originality. In the structure of the regional market potential, unlike the well-known ones, the forming and ensuring components of the regional market potential are distinguished. The addition of the trade potential component to the traditional forming components, such as consumer and production potential, will allow taking into account trade opportunities and conditions for fast and high-quality trade organisation in the region.
Avtorici v članku proučujeta ukrajinski art nouveau v okviru njegovega vseevropskega razvoja v arhitekturi poznega 19. in zgodnjega 20. stoletja. Z navedenim slogom so posamezni narodi izražali ...identiteto. Avtorici sta postavili hipotezo, da razvoj tega sloga v arhitekturi Poltave na začetku 20. stoletja izraža identiteto mesta in narodno identiteto prebivalcev ter ponazarja način izražanja narodne zavesti z arhitekturo. Opredelili sta in ponazorili posebnosti tega sloga kot izraza narodnih prvin v arhitekturi Poltave na začetku 20. stoletja. Njuna raziskava je temeljila na metodah kulturološkega pristopa v okviru splošnega kulturnega razvoja mesta. Avtorici sta predstavili tudi splošne značilnosti razvoja arhitekturnega sloga v Poltavi na začetku 20. stoletja in položaj ukrajinskega art nouveauja v polistilizmu proučevanega obdobja. Na koncu sta analizirali vpliv ukrajinskega art nouveauja zgodnjega 20. stoletja na nadaljnji razvoj arhitekture v Poltavi.
Communication is important in all human endeavours. This article evaluates the concept of “style” - in a professional setting. This paper comprehensively examines, the “individual style of ...communication”, the “style of pedagogical communication” and the “social pedagogues’ professionally-oriented communication style”. It also examines the essence of an individual style of professionally-oriented communication among social pedagogues. The main focus of this paper concentrates scientists’ views regarding the characteristics of each communication style. Finally, the major professionally-oriented communication styles within the spectrum of social pedagogues were similarly analyzed. An effective individual style of productive communication is the best style of professionally-oriented communication among social pedagogues
The article assesses the development of the regional market for poultry products using the indicator of the development of the regional market. The purpose of the study is to determine the level of ...efficiency in managing the development of Ukrainian regional markets for poultry products based on the formation of a system of indicators of the level of development and assessment of their interdependence. The market development indicator is calculated as the sum of a weighted normalized assessment of each of the three components: the regional demand indicator, the regional supply indicator, and the trade development indicator in the region. The methodology for assessing the level of development of regional markets for poultry products includes: establishing indicators characterizing the level of development of regional markets for poultry products; assessment of the significance of characteristics in shaping the level of development of regional markets for poultry products; building a mathematical model for assessing the level of development of regional markets for poultry products. The calculations carried out using the proposed methodological approach make it possible to determine that the highest level of development of regional markets belongs to the central region.
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