Although there have been several studies on customer intention, no research has specifically examined how skepticism toward Shariah claims affects customer intention in Islamic banking. This study ...tests the factors influencing customer intentions based on the theory of planned behavior in the context of Islamic banking. Compliance, religiosity, and Islamic Financial Literacy (IFL) variables were used as antecedents of skepticism. This study employed a quantitative research approach utilizing online questionnaires for data collection. Data were collected through an online survey using convenience sampling (a nonprobability sampling technique). The respondents were Muslims in Indonesia who did not have funding or financing accounts in Islamic banks. The sample comprised 210 valid responses. Data analysis was conducted using partial least-squares structural equation modeling. The findings indicate that consumer skepticism toward Shariah claims in Islamic banks is influenced by compliance, religiosity, and IFL and that skepticism affects customers’ intention to use Islamic banks. This study is the first to examine consumer skepticism and its impact on user intentions in the context of Islamic banking. Therefore, this study provides insights into how consumer skepticism toward Shariah claims in Islamic banks is formed, which can serve as input for Islamic banking practitioners to implement appropriate marketing strategies.
Purchase intention is an important factor for PT Reska Multi Usaha in realizing sustainable business continuity. This study aims at analyzing the increase in purchasing intention through social media ...marketing and electronic word of mouth with trust as a mediating variable. The type of this research is an explanatory study with a quantitative approach. The respondents of this study is all customers of PT Reska Multi Usaha countless, the sample used 100 respondents with the sampling technique using incidental sampling. The method of gathering data is a questionnaire. The data analysis method used is path analysis. The partial results of hypothesis testing found that social media marketing and electronic word of mouth had a positive and significant trust effect. Electronic word of mouth and trust have a positive and significant effect on purchasing intention. Social media marketing has no effect on purchasing intention. The results of the indirect effect prove that social media marketing and electronic word of mouth have a positive and significant effect on purchasing intention through trust.
Čuj studije je utvrditi učinak zdravstvene svijesti i percepcje rizika na namjeru koristei-ja željezničkog prijevoza tijekom izbjarja pandemije COV1D-19, izravno ili neizravno, kroz poxjeretje ...potrošača u indonezijske željezničke usluge. Ovi čimbenici dominantni su motiv putnika da koriste željeznički prijevoz; gdje je tijekom izbij arja COVID-19, PT KAI kao jedino željezničko prijevozno poduzeće u Indonezji bilo prisutno kao javni pnjevoz kcjemu je prioritet zdravlje putnika. Očekt.je se da će ovo istraživatje pružiti informacje i dodatno znarje praktičarima, posebno upravi indonezijske tvrtke za usluge željeznica, u vezi s dominantnim čimbenicima kcji uječu na narr jere korisnika željezničkog pr jevoza u izb jarju COV1D-19 kako bi mogli odrediti pravu strategiju za povećat je brcj korisnika vlakova.
Brands use influencers to approach their target market and promote their products. When influencers advertise and recommend cosmetic products, their followers are more likely to believe they are ...high-quality and safe. This study aims to determine whether advertising value affects purchase intention through attitude toward ads and brand attitude as mediator variables. Respondents in this study were Instagram users in Indonesia who had seen Ayana Jihye Moon’s advertising posts for Wardah products on Instagram. Data were collected through an online questionnaire from 312 respondents. This study uses a quantitative method and SEM-PLS. The results indicate a significant relationship between advertising value, purchase intention, attitude toward ads, and brand image. The findings also show that attitude toward ads and brand attitude significantly influence each other and purchase intention. The mediation test shows that the attitude toward the ad and brand attitude variables partially mediate. It means that the higher advertising value can increase favorable consumer attitudes toward ads, products, or brands. The more elevated the attitude of Instagram users toward influencer advertisements that appear on ads, the higher the attitude of Instagram users toward the brand.
Purpose
This paper aims to shed new light on the consumer response toward sex appeal in advertising and investigates ad skepticism in a culturally diverse context.
Design/methodology/approach
By ...using the qualitative research methodology, the following study draws upon informant opinions regarding the extent of graphic nudity in print advertising is needed to avoid undesirable reactions from potential consumers and how religiosity influences their attitudes toward sexually appealing advertisements. The information was obtained through semi-structured in-depth interviews with 22 interviewees from four groups, namely, academia, advertising practitioners, religious figures and general consumers.
Findings
The remarkable findings to emerge from the interviews relate to the following: the role of religiosity vis-à-vis nudity and the “lowering of the gaze” concept in Islam, the objectification and stereotypical portrayals of women, the irrational depiction of sexuality and intimacy and factors that lead to contextual interpretation.
Research limitations/implications
The result provides further evidence that skepticism does not only exist on a cognitive basis but also on an emotional level as a response to the exaggeration, unrealistic and irritating claims made in some adverts.
Practical implications
This study suggests that advertisers should advance their cultural comprehension by taking into account the moral and social differences.
Originality/value
This has been the first study to investigate the skepticism toward sex appeal in advertising and integrate both cognitive and affective context of skepticism.
The pervasive influence of information technology across various life sectors, particularly in the business realm, has prompted this study to investigate the impact of technology readiness on ...entrepreneurial intentions within a student context. A purposive sampling method was employed to select a sample comprising 213 college students, and Structural Equation Modeling (SEM) was utilized to assess the interrelationships among the study's constructed variables. The findings underscore the significant impact of technology readiness on attitudes, which, in turn, plays a pivotal role in shaping entrepreneurial intentions. Furthermore, the research highlights the influential roles of subjective norms and perceived behavioral control in the formation of entrepreneurial intentions. Conversely, results from the Multi-Group Analysis (MGA) do not support the gender variable as a moderating factor. However, a noteworthy revelation emerges from the bootstrapping analysis, unveiling gender-based differences in the influence of subjective norm variables on entrepreneurial intentions when comparing male and female groups.
Cette thèse étudie le rôle de la religion et du scepticisme vis-à-vis de la publicité dans l’évaluation par les consommateurs de visuels publicitaires sexuellement choquants. L’étude qualitative 1 a ...pour objectif d’explorer les questions éthiques et culturelles contribuant au développement du scepticisme envers publicités sexuellement choquantes. La méthodologie choisie s’est composé 22 entretiens semi-directifs auprès de consommateurs indonésiens. Les publicités à contenu sexuel choquant sont perçues comme trompeuses et irritantes et que les consommateurs développent fréquemment une forme de scepticisme face à ces visuels. L’étude qualitative 2, une netnographie montrent que les consommateurs ont la capacité de juger le motif de l'utilisation du contenu sexuel créé par le marketing que nous avons identifié comme le symptôme du scepticisme publicitaire. Enfin, l’étude quantitative a poursuivi une méthode quasi-expérimentale afin d’étudier le rôle du scepticisme, de la religiosité et des exécutions publicitaires sur les réactions des consommateurs envers les publicités sexuellement choquantes et les conséquences pour la marque. 1024 réponses de consommateurs indonésiens ont été recueillies au moyen de questionnaires en ligne. Les sceptiques expriment non seulement une attitude négative envers les publicités, ils sont aussi moins intéressés par la marque qui est mise en avant. Les résultats suggèrent également que les facteurs de religiosité influencent l'effet d’exécution de la publicité (congruence de publicité) sur l’irritation perçue, l’attitude envers la publicité, et l’embarras ressenti.
This doctoral thesis aims to understand the role of religion and advertising skepticism in shaping consumers’ perspective and behavior regarding sexually appealing advertising. The first qualitative study explores the ethical and cultural issues regarding sexually appealing advertising with 22 semi-structured interviews among Indonesian consumers. Results show that sexually appealing advertising is perceived as deceptive and irritating and that ad skepticism is a frequent response to the excessive use of sexual content in ads. The second qualitative study is a netnography which aims to better understand the characteristics of skepticism toward sexually appealing ads and identify its consequences on consumers’ attitude and behavior. Results show that consumers have the capability to judge the motive behind the use of sexual content created by the marketer that we identified as the symptom of the ad skepticism. Finally, the quantitative study was performed with a quasi-experiment method in order to investigate the role of skepticism toward sexually appealing advertising, religiosity, and advertising executions on consumers’ ad reactions and brand consequence. 1024 responses from Indonesian samples were collected through web-based questionnaires. The skeptics not only express the negative attitude toward the ads, they are also less interested in the brand being advertised. Results also suggest that religiosity influence the effect of ad-execution construct (i.e. ad congruity) on perceived ad irritation, attitude toward the ad, and embarrassment.
Produk lele di Desa Mojogedang, Karanganyar sangat melimpah, namun warga masyarakat belum dapat memanfaatkan potensi sumber daya alam tersebut sebagai alternatif peningkatan nilai ekonomi daerah. ...Pelatihan pemasaran berupa branding produk diberikan pada warga dalam upaya membantu memasarkan produk nugget lele yang sebelumnya dikenalkan sebagai inovasi produk lele dan sayur-mayur yang tersedia melimpah di daerah Mojogedang. Aktivitas pemasaran dan branding produk merupakan kunci keberhasilan produk untuk lebih dikenal oleh konsumen dan meningkatkan potensi penjualan produk. Pelatihan pemasaran sebagai bentuk pengabdian pada masyarakat ini diikuti oleh peserta dari anggota PKK Desa Mojogedang, Karanganyar.
The primary aim of this study is to investigate how viewer engagement during live streaming shopping impacts consumer skepticism, perceived emotional value, and purchase intention. Utilizing the ...Structural Equation Modeling (SEM) Partial Least Squares (PLS) method, we analyzed survey data gathered from consumers actively involved in the live streaming e-commerce scene in Indonesia. .The research findings indicate significant support for the proposed hypotheses. Viewer engagement is proven to have a positive impact on consumer skepticism levels and significantly contributes to the enhancement of perceived emotional value. However, interesting findings emerge when consumer skepticism levels do not significantly influence their purchase intentions. On the contrary, perceived emotional value has a significant positive impact on purchase intention. Practical implications of this research involve expanding marketing strategies that focus on increasing viewer engagement and providing strong emotional value to encourage consumer purchase intentions during live streaming shopping sessions. This research contributes to the understanding of consumer dynamics in the context of live streaming e-commerce and provides guidance for companies to optimize customer interactions and sales outcomes.
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