The topicality of the topic lies in determining the perspective of adaptation of enterprises to the challenges dictated by military actions, including the annexation of business territories, ...destruction of fixed assets, migration of workers, constant risk to life and health. The main idea of the work is to develop recommendations for the private sector to continue working in Ukraine after a full-scale invasion, in order to provide the population with jobs, high-quality goods and services, and faith in the bright future of the state. The war caused troubles and cataclysms in the domestic economy as a whole and in the market of consumer goods, in particular, because a large part of trading points, shops, pavilions was destroyed and cannot be restored. Significant minus factors of the profitable activity of the private sector are the annexation of territories led to the usurpation of the fixed assets of trade enterprises, including; decrease in the number of the workforce – personnel of organizations; decrease in demand for clothes and accessories of popular brands, due to changes in values and financial capabilities; mass migration of potential consumers of the sports goods and services market; the lack of profits causes the predominance of the expense part of the balance sheet and, accordingly, the unprofitability of the activity; withdrawal from the consumer goods market of companies with a higher level of prices and product quality. The war also necessitated the reorientation of production to military lines, and therefore goods and services for civilians are not a priority; forced closure of shops, warehouses, sales points in the aggressor country; growing consumer sensitivity to the enterprise's business policy, the level of its assistance in achieving victory; and increased the global need to help the population, even in the face of the prospect of bankruptcy and withdrawal from the country's consumer market and increased tax pressure. And, in the end, it led to a decrease in the possibilities of receiving state orders, grants, subsidies, quotas.
Individual suspension of different segments of the heel sole is imperative for optimal 3D cushioning and rear foot control. A test rig was developed which measures the overall structural properties ...of the heel sole as well as the properties of the medial, lateral, and posterior segments. The structural properties measured are the stiffness as a function of deflection and the influence of viscosity from compression tests of the segments and whole heel. Based on the properties a critique was made of the shoes’ supinating effect. This effect is required to counterbalance overpronation in shod running. The level of energy absorption was also assessed. The test method developed does not rely on test persons and is thus more objective than other tests for determining the supinating effect of the shoes.
The objective of this paper is to explore new modes of cooperation among customers, retailers and manufacturers resulting from co‐design – a customer‐centric business strategy. Co‐design activities ...are performed at dedicated interfaces and allow for the joint development of products and solutions between individual customers and manufacturers. Our research on co‐design is based on a deep interaction with case companies, making the research itself a further collaborative effort. In this paper, we first explore collaboration challenges with a case company introducing customer co‐design (Adidas AG, a sport goods manufacturer). In a second step of exploration, we use findings from a larger database of case studies on customer co‐design or mass customization to identify four basic modes of cooperation between customers, retailers and manufacturers. In a final step, the understanding gained from this differentiation is refined using the Adidas case. From the perspective of management practice, our research contributes to a better understanding of the collaboration challenges following a customer‐centric business strategy. From the perspective of management research, the paper provides both a conceptual model of cooperation demands at the customer interface and a methodological framework for collaborative management research between academics and companies.
Investors queue up at the German first league clubs: Good image, good environment, good management And the World Championship title makes the clubs even more attractive for the companies Association ...and fans are already afraid that the influence of investors will become too great
Die Investoren stehen Schlange bei den deutschen Erstliga-Clubs: gutes Image, gutes Umfeld, gutes Management. Und der WM-Titel macht die Clubs für die Firmen noch attraktiver. Schon haben Verband und Fans Angst, dass der Einfluss der Investoren zu groß wird.
Mark Garcia, Senior Lecturer in History and Theory in the Department of Architecture, University of Greenwich, explores the technologically mediated future of drawings in architecture ‘without ...hands’. He highlights how multiple technological innovations are putting us on the brink of an exploding spectrum of possibilities for the image, and looks at three distinct areas of potential: new media and materials; emerging and future technologies; and theory embodied in fiction and art.
The purpose of this paper is to study the opinion of society towards breaking beauty standards. Recently, society has become aware about the diversity of the physical. Adidas promotes their product ...by using the theme of breaking beauty standards which shakes the world of advertising by using a model who does not follow the standard in their new advertisement. The literature review involves with breaking beauty standard, beauty standard, advertising, advertising effect, and self-confidence. The data obtained from the online questionnaire by collecting data from 408 respondents by using Exploratory Factor Analysis (EFA). The questionnaire consisting of general information, Adidas brand, attitude of beauty standards, self-confidence, advertising, and giving an opinion. Most people agree that the beauty standard depends on individual attitudes and it lead to social issues such as discrimination, social bullying, etc. In addition, people are affected by beauty standard which lead to less of self-confidence. Recently, people are more aware in diversity of beauty to persuade them to self-esteem in society. Moreover, bran ambassador and model in advertising impact people through beauty standard image. Adidas launched breaking beauty standards advertising, it made the brand more engaging because Adidas demonstrate the diversity of beauty. Nowadays, people in society have begun to be aware of various beauty and advertisements are part of making the breaking beauty standard movement more accepted in society.
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