The lingua franca role of English, coupled with its status as the official language of ASEAN, has important implications for language policy and language education. These include the relationship ...between English, the respective national languages of ASEAN and thousands of local languages. How can the demand for English be balanced against the need for people to acquire their national language and mother tongue? While many will also need a regional lingua franca, they are learning English as the first foreign language from primary school in all ASEAN countries. Might not this early introduction of English threaten local languages and children’s ability to learn? Or can English be introduced and taught in such a way that it can complement local languages rather than replace them? The aim of this book is to explore questions such as these and then make recommendations on language policy and language education for regional policymakers. The book will be important for regional policymakers and language education professionals. It should also benefit language teachers, especially, but by no means exclusively, English language teachers. The book will be of interest to all who are interested in the development of English as an international language and the possible implications of this upon local languages and cultures.
International communication as a field of inquiry is, in fact, not very “internationalized.” Rather, it has been taken as a conceptual extension or empirical application of U.S. communication, and ...much of the world outside the West has been socialized to adopt truncated versions of Pax Americana’s notion of international communication. At stake is the “subject position” of academic and cultural inquirers: Who gets to ask what kind of questions? It is important to note that the quest to establish universally valid “laws” of human society with little regard for cultural values and variations seems to be running out of steam. Many lines of intellectual development are reckoning with the important dimensions of empathetic understanding and subjective consciousness. In Internationalizing "International Communication," Lee and others argue that we must reject both America-writ-large views of the world and self-defeating mirror images that reject anything American or Western on the grounds of cultural incompatibility or even cultural superiority. The point of departure for internationalizing “international communication” must be precisely the opposite of parochialism – namely, a spirit of cosmopolitanism. Scholars worldwide have a moral responsibility to foster global visions and mutual understanding, which forms, metaphorically, symphonic harmony made of cacophonic sounds.
Global Media Discourse Machin, David; van Leeuwen, Theo
2007, 20070517, 2007-05-17, 2007-05-15
eBook
Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction ...to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news reporting and computer war games. Finally, this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localized forms.
At a time when the media is becoming increasingly global, often with the same films, news and television programmes shown all over the world; Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Integrating a range of approaches, including political economy, discourse analysis and ethnography, this book will be of particular interest to students of media and communication studies, applied linguistics, and (critical) discourse analysis.
Nexus Winkler, Jonathan Reed
2008, c2008., 20080101, Letnik:
162
eBook
In an illuminating study that blends diplomatic, military, technology, and business history, Winkler shows how U.S. officials during World War I discovered the enormous value of global ...communications. Winkler sheds light on the early stages of the global infrastructure that helped launch the U.S. as the predominant power of the century.
The New Transnational Activism, first published in 2005, shows how even the most prosaic activities can assume broader political meanings when they provide ordinary people with the experience of ...crossing transnational space. This means that we cannot be satisfied with defining transnational activists through the ways they think. The defining feature of transnationalism in this book is relational, and not cognitive. This emphasis on activism's relational structure means that even as they make transnational claims, transnational activists draw on the resources, the networks, and the opportunities in which they are embedded, and only then - if at all - on more distant transnational links. But we can no more sharply draw a line between domestic and international politics in studying transnational activism than we could ignore local politics in studying its national equivalent. Understanding the processes that link the local, the national and the international is the major undertaking of the book.
Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power ...and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization. This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics. These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.
There is increasing interaction among communities with multiple languages, thus we need services that can effectively support multilingual communication. The Language Grid is an initiative to build ...an infrastructure that allows end users to create composite language services for intercultural collaboration. The aim is to support communities to create customized multilingual environments by using language services to overcome local language barriers. The stakeholders of the Language Grid are the language resource providers, the language service users, and the language grid operators who coordinate the former.This book includes 18 chapters in six parts that summarize various research results and associated development activities on the Language Grid. The chapters in Part I describe the framework of the Language Grid, i.e., service-oriented collective intelligence, used to bridge providers, users and operators. Two kinds of software are introduced, the service grid server software and the Language Grid Toolbox, and code for both is available via open source licenses. Part II describes technologies for service workflows that compose atomic language services. Part III reports on research work and activities relating to sharing and using language services. Part IV describes various applications of language services as applicable to intercultural collaboration. Part V contains reports on applying the Language Grid for translation activities, including localization of industrial documents and Wikipedia articles. Finally, Part VI illustrates how the Language Grid can be connected to other service grids, such as DFKI's Heart of Gold and smart classroom services in Tsinghua University in Beijing.The book will be valuable for researchers in artificial intelligence, natural language processing, services computing and human--computer interaction, particularly those who are interested in bridging technologies and user communities.
The Media of Diaspora examines how diasporic communities have used new communications media to maintain and develop community ties on a local and transnational level. This collection of essays from a ...wide range of different diasporic contexts is a unique contribution to the field.
Karim H. Karim is Associate Professor in the School of Journalism and Communication at Carlton University in Ottawa, Canada. He previously worked as a multiculturalsm policy analyst. His book Islamic Peril: Media and Global Violence won the 2001 Robinson Prize. He has also written on diasporic cummunication, the social contexts of technology, new media policies, multiculturalism, and social development in Muslim societies.
1. Mapping Diasporic Mediascapes Section I. Film, Radio, Television, Video 2. National, Nostalgia and Bollywood: In the tracks of Twice-Displaced Community 3. Scattered Voices, Global Vision: Indigenous Peoples and the New Media Nation 4. Narrowcasting in Diaspora: Middle Eastern Television in Los Angeles 5. Mi Programa es su Programa: Tele/Visions of a Spanish-Language Diaspora in North America 6. Diaspora, Homeland and Communication Technologies 7. Banal Transnationalism: The Difference that Television Makes 8. Video and Macedonians in Australia 9. Actually Existing Hybridity: Vietnamese Diasporic Music Video Section II Computer Mediated Communication 10. Communication and Diasporic Islam: A Virtual Ummah? 11. Globalization and Hybridity: The Construction of Greekness on the Internet 13. Rhodesians in Hyperspace: The Maintenance of national and cultural identity 14. The Movements for Free Tibet: Cyberspace and the Ambivalence of Cultural Translation 15. Ghanaian Seventh Day Adventists On and Offline: Problematising the Virtual Communities Discourse
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