»Der typische Geschichtenzerstörer« sei er, sagt Thomas Bernhard über sich und sein Schreiben, Peter Handkes Erzähler wird vom »Antifabeltier« heimgesucht und Elfriede Jelineks Bekenntnis als ...Romanautorin lautet: »Ich schlage sozusagen mit der Axt drein«. Aber warum unterziehen österreichische Autor*innen nach 1945 das Erzählen als traditionelle Kulturtechnik einer solch scharfen Kritik? Viktor Konitzer verfolgt die Geschichte politischer Erzählfeindschaft bis zu den Ursprüngen einer genuin österreichischen Literatur zurück. Dabei entdeckt er spannende Formen des Nicht-Erzählens - und zeigt, wo die Geschichtenzerstörer*innen Zuflucht suchen: im reinen Fluss der Sprache, der Prosa.
Stories are shared by millions of people online every day. They post and re-post interactions as they re-tell and respond to large-scale mediated events. These stories are important as they can bring ...people together, or polarise them in opposing groups. Narratives Online explores this new genre - the shared story - and uses carefully chosen case-studies to illustrate the complex processes of sharing as they are shaped by four international social media contexts: Wikipedia, Facebook, Twitter and YouTube. Building on discourse analytic research, Ruth Page develops a new framework - 'Mediated Narrative Analysis' - to address the large scale, multimodal nature of online narratives, helping researchers interpret the micro- and macro-level politics that are played out in computer-mediated communication.
We connected theory and research on narrative persuasion to the literature on social robots and examined the effects of a robotic storyteller's facial expressions. The congruency between the ...emotional arc of a story and the facial expressions of the robot was of particular interest. In a lab experiment, participants were confronted with a storytelling robot who displayed emotions that were congruent or incongruent with the events unfolding in the story or it displayed no emotions. Affect congruency increased participants' transportation in the story world, led to more positive evaluations of the robot, and increased the likelihood of choosing a product that was advertised in the story. Although the robot's voice was held constant in all three conditions, congruent facial expressions led to the illusion of a more congruent intonation by the robot.
•A robotic storyteller's facial expressions were manipulated.•Story-congruent expressions were compared to story-incongruent or no expressions.•Congruent expressions yielded more transportation and story-consistent behavior.•An illusory intonation effect was observed.
Virtual reality (VR) has widely been implemented in a variety of industries, with immersive storytelling now gaining popularity in the field of journalism. In this regard, there are many important ...questions about which direction modern journalism should take as a whole. To test the feasibility of immersive storytelling, this study developed a cognitive experience model containing paths for presence, flow, credibility, empathy, understanding, and enjoyment. A total of 131 participants were divided into three groups and exposed to either VR, 360-degree videos, or two-dimensional (2D) videos, then asked to rate their experiences. With the exception of understanding, results showed that the VR and 360-degree videos were more highly evaluated in each path when compared with 2D videos. In this case, technical attributes did not greatly affect the study variables. However, presence played a vital role in news promotion, while flow was positively affected by presence; flow also affected other variables when combined with presence. Finally, a structural equation model was tested and the weights of the different influences on the enjoyment impact were presented. In sum, this study found that immersive storytelling improved both presence, flow, and credibility, which jointly and positively affected enjoyment. Understanding negatively affected enjoyment. Empathy had little effect on enjoyment in the model.
This study bridges the gap between the managerial view and the consumer view integrating research on storytelling with consumer perceptions of brand heritage. It identifies key elements of the ...stories told by managers of heritage product brands and consumer responses to these elements. Adopting a mixed‐methods approach, four empirical studies (in‐depth interviews with managers, content analysis of brand websites, a survey, and an experiment) provide evidence for relevant story elements, their use by heritage brand managers and their effects on consumers' responses. With several variables included as controls (consumer age, anxiety state, biological sex, brand familiarity, category involvement, category knowledge and verbal processing style), the findings indicate that brand managers' assumptions about the effectiveness of specific narrative elements do not entirely reflect consumer' responses to these elements. Managers (Studies 1 and 2) commonly employ the story elements of the date of foundation, people, technology, omni‐temporality, struggle, and the place of foundation. While consumers (Studies 3 and 4) infer heritage from the brand's date of foundation, omni‐temporality, and technology, the results are less unanimous for the story elements of people, struggle, and place of foundation.
Das Erzählen gehört zweifellos zu den grundlegenden sprachlichen Handlungen des Menschen. Zu allen Zeiten wurde erzählt, und in allen Kulturen wird erzählt. Dieser KEGLI-Band widmet sich insbesondere ...dem alltäglichen mündlichen Erzählen. Wir gehen den Fragen nach, was dieses Erzählen eigentlich ausmacht und welche Charakteristiken und Eigenschaften mit ihm verbunden werden können. Dabei wird das mündliche Erzählen auch dem schriftlichen Erzählen gegenübergestellt. Weiterhin beschäftigen wir uns mit den Modalitäten und Funktionen des Erzählens. Abschließend wenden wir uns dem Erwerb von Erzählfähigkeiten sowie deren Vermittlung zu. Damit betrachten wir das Erzählen aus gesprächsanalytischer, psycholinguistischer und didaktischer Perspektive. Veranschaulicht werden diese Zusammenhänge anhand von über 30 Transkripten authentischer Erzählungen aus unterschiedlichen Forschungskontexten.
This study aims to deepen our understanding of the persuasive effects of exemplars in the news by addressing the role of character depiction. Exemplification theory and narrative persuasion research ...are integrated to shed light on the psychological mechanisms mediating the persuasive effect. Two replicative field experiments (N = 389) were conducted manipulating the depiction of the character within a print news article in three factor levels (no exemplification, external view, and internal view). Regardless of the depiction of the character, presence of an exemplar increased narrative involvement that mediated indirect effects on message-consistent attitudes and behavioral intentions.
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