\mathbf{Background:} Environmental reporting is an indispensable part of the corporate social responsibility (CSR) report, which has become a main genre of nonfinancial disclosure for corporations. ...The present study explores how companies use metaphors to construct their role in the relationship with the environment. \mathbf{Literature review:} Previous studies tend to focus on environmental metaphors in genres such as newspapers, blogs, and scientific discourse, but rarely attend to the genre of corporate environmental reporting. \mathbf{Research questions:} 1. What metaphors are used by banking and energy companies to represent their role in the relationship with the environment? Are there similarities or differences across cultures? 2. What are their representations in terms of the corporate role, and what impacts do they have on the environment from an ecolinguistic perspective? 3. Why are these metaphors used for environmental communication? \mathbf{Research methodology:} The study investigates a corpus of 180 CSR reports published by Chinese, US, and Italian companies with the framework of critical metaphor analysis combined with genre analysis, so as to approach metaphor use from a cross-cultural perspective. \mathbf{Results and conclusions:} The study highlights both universal metaphors (manager, protector, and traveler) and culture-specific metaphors (the bee metaphor in Chinese, the steward metaphor in English, and the fighter metaphor in Italian) across three languages, which are used to represent the company's good intentions, caring attitude, and responsible behavior, contributing to building an environmentally responsible corporate image. Some of the metaphors seem useful in inspiring eco-constructive behavior, while others may bear eco-destructive connotations.
This work aims to analyze the influence of adjective phrases in small talk on the purchasing decision in the Badung traditional market. Data were analyzed using measures adapted from Creswell (2007). ...In analyzing the data is based on the small talk classification of apologies, condole, congratulate, greet, thanks, bid, accept, and reject speech functions. As a result, most of the sellers in the Badung traditional market did not use adjective phrases in small talk to influence purchasing decisions. They have various strategies to greet and influence the buyer in small talk. In small talk, sellers and buyers can make negotiations and change purchasing decisions. During the data analysis, the researcher concluded that in doing small talk, the speaker must ensure that the interlocutor understands every utterance conveyed. Thus, there is a clear understanding. The conclusion is small talk does not only function as a greeting but also as a tool to create an ongoing communication relationship.
Introduction. The process of economic education reforming is aimed at the implementation of interactive methods learning, tools, and training methods for future professionals, in particular in the ...process of their foreign language training. It is an important component of both the general competence of the future specialist and the professional since the economic terminological apparatus is predominantly of English origin. Due to the need to study methods of teaching foreign languages (English) to modernize the economic education system, it is necessary to identify and expand the positive experience of applying effective teaching methods in higher education, in particular through didactic games. The relevance of the research topic is explained by the need to intensify the educational process, develop active teaching methods for professionally oriented communication in a foreign language and solve educational problems in the learning process, due to high requirements for the level of knowledge of a foreign language as a means of business communication in economic education. The purpose of the article is to consider didactic games, their varieties, possibilities of use, and effectiveness in learning English in the process of economic education. Results. The authors are convinced that in the process of preparing students, more attention should be paid to their needs, boldly changing traditional approaches, being able to adjust strategic education vectors to meet the requirements of the modern world. Modern scientific-pedagogical workers should inspire students to study, develop, and effectively apply the entrepreneurial abilities which are acquired in universities. Professors should formulate such learning tasks that are characterized by the real application. Conclusion. Business games are an active and effective method of teaching professionally-oriented communication in a foreign language and a means of intensifying the educational process, which can successfully overcome the psychological and linguocultural barriers in situations of business communication in a foreign language and help to shape the professional communicative competence of future economists.
The Interpretative Theory of Translation (ITT) was first developed on the basis of empirical practice and observation of interpreting. Its core idea is that the interpreter understands the source ...language and grasps the intention conveyed by the source language, then breaks away from the external form of the source language and expresses the speaker’s intention in idiomatic target language. Business interpretation is characterized by being purposeful, extemporaneous, time-limited, and comprehensive. In view of these features, business interpreter should observe the principles of faithfulness and efficiency. The main purpose of interpretation, according to ITT, is to transfer the information and explain the true intention of the speaker. This paper, on the basis of real example analysis, puts forward two coping strategies—simplification strategy and adaptation strategy, under the guidance of ITT. Simplification means to simplify the content expressed by the speaker without changing the speaker’s real intention, whereas adaptation strategy totally forgets the original structure and tries to express the speaker’s intention. Compared with the simplification strategy, the adaptation strategy is more flexible, but the main purpose of both is to express the true intention of the speakers and promote business activities.
International students who speak English as an additional language report experiencing communication issues while completing their studies and work-integrated learning placements in a range of ...Anglophone countries, including Canada, the United Kingdom, the United States of America and Australia. To address this issue, accreditation and registration bodies for a number of health professions, such as social work and nursing, have advocated for increasing the test score requirements for university English language entry. However, from a sociolinguistic perspective, decisions concerning ways to address communication challenges need to take into account the unique communication skills required for functioning in specific workplace settings. It is therefore essential to identify the types of communication issues occurring during work-integrated learning opportunities (e.g. placement) and to then assess whether these should be addressed by raising general English proficiency or providing structured learning opportunities for profession-specific communication development within the course content. The present study uses sociolinguistic theory to examine placement educators’ perspectives on international students’ communication issues using the context of social work placement. It draws on the thematic analysis of interviews with 15 placement educators in Australia. One major finding is that international students’ general proficiency or ability to use specific linguistic tools (pragmalinguistic competence) is not a key area of concern for educators. The main challenge seems to involve the students’ understanding of sociocultural norms underlying workplace communication (sociopragmatic competence). This finding suggests that, rather than increasing English language entry requirements, universities need to provide international students opportunities to develop their sociopragmatic competence both before and during placement. The paper concludes with a set of recommendations aimed at supporting international students who speak English as an additional language to develop their workplace communication during their studies.
Writing is an essential skill in today's workplace. From messaging platforms and social media to traditional forms of communication like memos and reports, we rely on words more than ever. Given how ...much reading we do on mobile devices, being able to write succinctly is critical to success. "Writing on the Job" is an incisive guide to clear and effective writing for professionals. Martha Coven begins with the basics, explaining how to develop a professional style, get started on a piece of writing, create a first draft, and edit it into a strong final product. She then offers practical advice on more than a dozen forms of writing, from emails and slide decks to proposals and cover letters. Along the way, Coven provides a wealth of concrete examples and simple templates that make the concepts easy to understand and apply. Based on Coven's popular writing classes and workshops at Princeton University as well as her decades of experience in the public and private sectors, "Writing on the Job" addresses the real challenges professionals face in today's digital age, and shares essential practices that can improve the performance of any organization.
Communication is vital in achieving the economic sustainability of media institutions. They adopt strategies that help organizations to communicate effectively, foster partnerships, and promote the ...adoption of innovations. This study examined the role of communication in developing the media institutions in the United Arab Emirates to acquire economic sustainability goals. The researchers applied the case study method and selected 500 respondents from the UAE Business-to-Business Communication Database. Research revealed that communication positively affects Emirati media institutions. Public relations and communication practices help these organizations to achieve economic sustainability. It was found that public relations and communication affect these organizations to foster partnerships in terms of ensuring transparent operations and trust building. However, the effect of public relations and communication on promoting innovation remained insignificant, as a slight agreement was shown regarding the relevant phenomenon. It was concluded that economic sustainability holds great significance in the Sustainable Development Goals (SDGs) framework, and communication ensures they are achieved in the best possible manner. As a result, Emirates-based corporate sector organizations acknowledge the significance of public relations and communication and integrate these strategies into their comprehensive business plans to attain sustainable economic growth and development.
The objective of this research is to contribute to applied linguistic theory and to provide insights into the world of workplace telephone conversation. The study examines the structure of telephone ...call centre dialogues. The interaction entails a wide range of customer service inquiries and problem-solving objectives, in which the Customer Service Representative (CSR) responds to inquiries while attempting to maintain a positive interpersonal interaction with the customer. We chose and evaluated a representative sample of calls having complex negotiation structure or even a communication breakdown. We describe how the conversation progresses and how one response leads to the next in problematic calls with faulty exchange structure (Halliday, 1985, 1994; Ventola, 1987). The data consist of audio recordings of Filipino Customer Service Representatives interacting with English-speaking American customers during commercial customer-service phone calls. 20 representative calls with complex negotiation structure were chosen from approximately 2,000 calls. We used Systemic Functional Linguistics (SFL), which provides a comprehensive theoretical framework that may be used as an effective analytical tool, to investigate the semantics in terms of logical relations of the exchange structure in the transcripts.
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