Winning power Flanagan, Thomas
Winning power,
2014, 20140301, 2014, 2014-01-20, 2014-03-01
eBook
Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching ...political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.
When the Nerds Go Marching In shows how digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Combining an extensive ...review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations—the United Kingdom, Australia, France, and the United States—the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty-year period. The chapters reveal how these countries have followed a four-phase model of digital campaign development which begins with experimentation, and is followed by a period of standardization and professionalization. Subsequent phases focus on increasingly strategic activities around the mobilization of activists and supporters, before switching to micro-targeted mobilizing of individual voters. The changes are mapped over time in each country from the perspective of both the campaigners (supply side), and that of voters (demand side), and the four nations are compared in terms of how far and fast they have moved through the developmental cycle. As well as providing the most comprehensive narrative charting the evolution of digital campaigning from its inception in the mid-1990s, the book also offers important insights into the national conditions that have been most conducive to its diffusion. Finally, based on the findings from the most recent phase of development, the book speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
The political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political ...life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.
From the presidential race to the battle for the office of New York City mayor, American political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. ...Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens' engagement with the issues-these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion?
InControlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship-an ideal volume for students, scholars, and political analysts alike.
The Jordanian government has gone to great lengths to hide information about its 2014 multi-billion dollar gas deal with Israel from the public. But the government's attempt to keep the public in the ...dark has only energized a popular campaign demanding full disclosure of its terms.
The Western theater of the Civil War, rich in agricultural resources and manpower and home to a large number of slaves, stretched 600 miles north to south and 450 miles east to west from the ...Appalachians to the Mississippi. If the South lost the West, there would be little hope of preserving the Confederacy. Earl J. Hess's comprehensive study of how Federal forces conquered and held the West examines the geographical difficulties of conducting campaigns in a vast land, as well as the toll irregular warfare took on soldiers and civilians alike. Hess balances a thorough knowledge of the battle lines with a deep understanding of what was happening within the occupied territories.In addition to a mastery of logistics, Union victory hinged on making use of black manpower and developing policies for controlling constant unrest while winning campaigns. Effective use of technology, superior resource management, and an aggressive confidence went hand in hand with Federal success on the battlefield. In the end, Confederates did not have the manpower, supplies, transportation potential, or leadership to counter Union initiatives in this critical arena.
The race card Mendelberg, Tali
2017., 20171009, 2017, 2001, 2017-10-09
eBook
Examines how and when politicians play the race card and then manage to plausibly deny doing so. This book analyzes the causes, dynamics, and consequences of racially loaded political communication.
Partly on the strength of their apparent success in insurgencies such as Malaya and Northern Ireland, the British armed forces have long been perceived as world class, if not world beating. However, ...their recent performance in Iraq and Afghanistan is widely seen as-at best-disappointing; under British control Basra degenerated into a lawless city riven with internecine violence, while tactical mistakes and strategic incompetence in Helmand Province resulted in heavy civilian and military casualties and a climate of violence and insecurity. In both cases the British were eventually and humiliatingly bailed out by the US army.
In this thoughtful and compellingly readable book, Frank Ledwidge examines the British involvement in Iraq and Afghanistan, asking how and why it went so wrong. With the aid of copious research, interviews with senior officers, and his own personal experiences, he looks in detail at the failures of strategic thinking and culture that led to defeat in Britain's latest "small wars." This is an eye-opening analysis of the causes of military failure, and its enormous costs.
Though its most famous battles were waged in the East at Antietam, Gettysburg, and throughout Virginia, the Civil War was clearly a conflict that raged across a continent. From cotton-rich Texas and ...the fields of Kansas through Indian Territory and into the high desert of New Mexico, the trans-Mississippi theater was site of major clashes from the war's earliest days through the surrenders of Confederate generals Edmund Kirby Smith and Stand Waite in June 1865. In this comprehensive military history of the war west of the Mississippi River, Thomas W. Cutrer shows that the theater's distance from events in the East does not diminish its importance to the unfolding of the larger struggle.Theater of a Separate Wardetails the battles between North and South in these far-flung regions, assessing the complex political and military strategies on both sides. While providing the definitive history of the rise and fall of the South's armies in the far West, Cutrer shows, even if the region's influence on the Confederacy's cause waned, its role persisted well beyond the fall of Richmond and Lee's surrender to Grant. In this masterful study, Cutrer offers a fresh perspective on an often overlooked aspect of Civil War history.
