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zadetkov: 204.812
1.
  • Why Nudge? Why Nudge?
    Sunstein, Cass R 03/2014
    eBook

    Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with ...
Celotno besedilo
2.
  • How to SHIFT Consumer Behav... How to SHIFT Consumer Behaviors to be More Sustainable
    White, Katherine; Habib, Rishad; Hardisty, David J. Journal of marketing, 05/2019, Letnik: 83, Številka: 3
    Journal Article
    Recenzirano
    Odprti dostop

    Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that ...
Celotno besedilo

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3.
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4.
  • Green Fashion Consumption –... Green Fashion Consumption – a Review of the Literature
    Kemi, Arifa Parvin; Zilahy, Gyula Periodica polytechnica. Social and management sciences, 07/2024, Letnik: 32, Številka: 2
    Journal Article
    Recenzirano
    Odprti dostop

    The environmentally conscious consumption of fashion products promotes the preservation of natural ecosystems for current and future generations. It may include the purchasing and use of textile ...
Celotno besedilo
5.
  • Customer engagement in soci... Customer engagement in social media: a framework and meta-analysis
    de Oliveira Santini, Fernando; Ladeira, Wagner Junior; Pinto, Diego Costa ... Journal of the Academy of Marketing Science, 11/2020, Letnik: 48, Številka: 6
    Journal Article
    Recenzirano
    Odprti dostop

    This research examines customer engagement in social media (CESM) using a meta-analytic model of 814 effect sizes across 97 studies involving 161,059 respondents. Findings reveal that customer ...
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6.
  • Citizen Activities in Energ... Citizen Activities in Energy Transition : User Innovation, New Communities, and the Shaping of a Sustainable Future
    Hyysalo, Sampsa 06/2021, Letnik: 1
    eBook
    Odprti dostop

    This book addresses the rapidly changing citizen roles in innovation, technology adoption, intermediation, market creation, and legitimacy building for low-carbon solutions. It links research in ...
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7.
  • Does Brand Activism Reinfor... Does Brand Activism Reinforce Consumer Participation?
    Blickwendel, Freya-Lena; Kenning, Peter Zeitschrift für Wirtschafts- und Unternehmensethik, 2024, Letnik: 25, Številka: 1
    Journal Article
    Recenzirano

    The concept of brand activism has recently gained in importance. Nevertheless, theoretically sound studies that address the impact of brand activism are still rare in many areas. This is especially ...
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8.
  • Longing and belonging Longing and belonging
    Pugh, Allison J 2009., 20090202, 2009, c2009., 2009-03-04, 20090101
    eBook

    Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle with how to handle children's consumer ...
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9.
  • Domesticating the World Domesticating the World
    Prestholdt, Jeremy 12/2007, Letnik: 6
    eBook

    This book boldly unsettles the idea of globalization as a recent phenomenon—and one driven solely by Western interests—by offering a compelling new perspective on global interconnectivity in the ...
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10.
  • Bounded Rationality and Ind... Bounded Rationality and Industrial Organization
    Spiegler, Ran 2011.
    Book

    Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have ...
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zadetkov: 204.812

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