Purpose - The purpose of this paper is to consider advances in corporate identity scholarship on the occasion of the tenth anniversary of the first special edition of corporate identity to appear in ...the European Journal of Marketing in 1997.Design methodology approach - The paper takes the form of a literature review.Findings - The notion of, what can be termed, "identity-based views of the corporation" is introduced. Each of the ten identity based perspectives that inform the above are underpinned by a critically important question which is believed to be of considerable saliency to marketing scholars and policy advisors alike. As a precursor to an exposition of these ten perspectives, the paper discusses five principal schools of thought relating to identity and identification ((the quindrivium) which can be characterised as: corporate identity (the identity of the organisation); communicated corporate identification (identification from the organisation); stakeholder corporate identification (an individual, or stakeholder group's, identification with the organisation); stakeholder cultural identification (an individual, or stakeholder group's, identification to a corporate culture); and envisioned identities and identifications (this is a broad category and relates to how an organisation, or group, envisions how another corporation or group characterises their identity or mode of identification.))Practical implications - Each of the ten identity-based views of the corporation outlined here is underpinned by a question of critical importance which aims to be of assistance to senior executives in comprehending and managing identity-related concerns of the corporation.Originality value - The introduction of notions relating to identity based views of the corporation corporation brands represents, perhaps, a natural denouement for the "schools of thought" approach which has long-characterised the British School of scholarship vis-à-vis corporate identity scholarship since the early 1990s.
There has been growing interest in the rhetorical use of history to express organizational identity claims. Yet the evolving role of the founder figure in managerial accounts has not so far received ...specific attention. In this study, we examine how the founder figure is used to articulate, enact, stretch, preserve or refresh expressions of organizational identity, drawing on an 80-year magazine archive of a financial cooperative. We identify five modes of founder invocation, and show how distance from founding events leads to increasing abstraction in linkages between the founder and organizational identity claims. The paper offers a dynamic perspective on the mobilization of the founder in organizational identity construction as well as an understanding of how and why founders may remain established identity markers long after their demise.
Los canales de televisión públicos afrontan una triple crisis derivada de los cambios en los mercados televisivos y del cuestionamiento de su gestión y de su necesidad. Metodología. Se realiza el ...desarrollo de la literatura científica y la propuesta de indicadores para sistematizar el análisis comparativo de gestión de la marca corporativa en el entorno online para los principales canales de televisión europeos. Conclusiones y discusión. Se desarrollan tres indicadores sintéticos. Uno para medir y evaluar la solidez de su comunidad de seguidores online; otro para analizar el grado de transparencia en su información identitaria y de balance y un tercero para analizar el nivel de orgullo de representación generado. La arena digital supone un nuevo ámbito al que aplicar su estrategia de comunicación y en el que proyectar imagen. Los sistemas de medición tradicionales ya no resultan el único modo posible de analizar el cumplimiento de su misión de servicio público.
This research explored the effects of corporate identity on innovation strategies and sustainability. The study examined six aspects of corporate identity and four aspects of innovation strategies. ...In order to test our research model, application data was gathered through a survey of employees and managers of a leading furniture designer and manufacturer. Through factor analysis, two aspects of corporate identity were assessed: soft corporate identity and hard corporate identity. Significant findings emerged via structural equation modeling. The data indicates that soft corporate identity affects market innovation and process innovation, while hard corporate identity influences organizational innovation, market innovation, process innovation, and product innovation. In addition, process innovation and product innovation are shown to influence corporate sustainability. The analysis demonstrates that sustainability is influenced by hard corporate identity. The findings strongly suggest that organizations should develop innovative strategies for sustainable performance, particularly regarding hard corporate identity.
•Research explored the effects of corporate identity on innovation strategies and sustainability.•Research examined corporate entrepreneurial level and its impact on corporate identity.•One unique outcome of the study is a novel classification with the separation of corporate identity.•Distinguished corporate identity drivers as hard and soft•Examined hard and soft corporate identity on entrepreneurial activity level
Втчизняна економша на сьогодш переживае важт часи. Так явища, як пандем'т, военний стан, дуже негативно вплинули на ефектившсть diяльност': украшських тдприемств. В'тчизняш компанизмушеш адаптуватися ...до сучасних реалш i знаходити шляхи до «виживання». Ведення б'внесу неможливе без пост'шноiадаптаци до зм'ш ринковихумов. А устшшсть будь-якого тдприемства залежить вд багатьох фактор'ю, насамперед вiд кнуючого чи сформованого жджу тдприемства. Метою uieiстатт': було обГрунтування необх'дностi створення позитивного жджу тдприемства для пiдвищення його конкурентоспроможност'г У статт': розглянуто поняття <нмдж тдприемства». Проаналвовано науков': прац втчизняних i зарубжних учених-економктк. Розкрито сучасний стан проблеми формування iмiджу тдприемства в кризових умовах. Показано, яким чином iмiдж тдприемства впливае на конкурентоспроможшсть тдприемства на приклад': бюро переклад'ю. Встановлено, що позитивний ждж дуже сильно впливае на конкурентоспроможшсть тдприемства, тому недостатня увага до його формування i управлшня ним значно зменшуе можливост': функцонування тдприемства. Позитивний ждж сприятиме зростанню уваги до тдивкуальност'> й уншальност'1 продукту або послуги, мiнiмiзуватимеможлив': негативт змiни у процесах цноутворення, а також сприятимереалваци конкурентоспроможност': тдприемства. У статт': досл'джено суть жджу як чинника ефективного функцшнування тдприемства. Також досл'джено суть поняття «iмiдж», проанал'вовано сучат наявн визначення в наукових джерелах. Запропоновано визначення поняття «ждж тдприемства». Аргументовано важливкть формування жджу для ведення успiшноi д'тльностi тдприемства. Визначено й аргументовано доцтьнкть проведення аналву зовшшнЫ умов д'тльностi тдприемства у процес формування та вдосконалення його жджу. З'ясовано, що при вибор'1 тдприемства споживач оркнтуеться на його ждж, оскльки для того, щоб приймати ршення про покупку, розумiння того, що тдприемство мае позитивний iмiдж, дозволяе отримати чтке розумшня про високу яшсть товару чи послуги та шш'! конкурентн переваги. ОбСрунтовано, що удосконалення жджу тдприемства дозволяе пквищити ефектившсть реклами та рвних заходк щодо просування товару чи послуги, полегшить процес введення на ринок нових товар'ю чи послуг, пдвищить конкурентоспроможшсть тдприемства.
Based on insights from social exchange and social identity theories, this paper examines the influence of three dimensions of socially responsible human resource management (SR-HRM), namely legal ...compliance HRM, employee-oriented HRM and general CSR facilitation HRM, on employees' organizational citizenship behaviour (OCB). Structural equation modelling of dyadic data collected from Chinese employees and their direct supervisors in three phases revealed that whilst organizational identification fully mediated the relationship between employee-oriented HRM and employee OCB, general CSR facilitation HRM had a direct effect on employee OCB. In contrast, legal compliance HRM neither influenced employee OCB directly, nor indirectly through organizational identification. The findings highlight the important but complex role played by SR-HRM in eliciting positive employee work outcomes, and contribute to our knowledge of the mechanisms underlying this relationship.
Digital transformation increasingly requires activities located outside firm boundaries, for example via alliances with start-up companies. Despite this, German Mittelstand firms, primarily owned and ...managed by enterprising families and seen as role models of innovation, appear reluctant to place strategic emphasis on venturing outside the firm’s boundaries when it comes to digital transformation. Drawing on the concepts of identity and communication patterns, we theorize on the mechanisms behind this behaviour. Applying structural equation modelling to a sample of 254 members of the next generation in enterprising families from Germany, we find that family communication patterns impact the strategic priority for or against external corporate venturing via identity-related considerations.
This study documents the effect of CEO's identification with their hometown on corporate social responsibility (CSR). We propose that firms headquartered in their CEOs’ hometowns tend to do more CSR. ...This is because identification with their hometown activates CEOs’ altruistic tendency to be more prosocial and makes them more likely to have long-term goals, both of which are compatible with the nature of CSR. This hometown identity effect is stronger when the firm is more locally connected and is weaker when the firm is located in a region with more diverse dialects. Analyzing a large sample of publicly listed Chinese firms for 2009–2016, we found strong support for our predictions. The robustness of our findings is confirmed by a field survey, a difference-in-differences (DID) approach, the Heckman two-stage model, the impact threshold of confounding variables (ITCV), and alternative measures of CSR and CEO hometown identity.
An unexplored paradox of organizational identification is its possible association with behaviors that exploit the organization for personal benefit. In this article we address why, for some ...individuals in positions of power and authority in the organization, organizational identification is a path to viewing the organization as eminently exploitable. We introduce "narcissistic organizational identification," a form of organizational identification that features the individual's tendency to see his/her identity as core to the definition of the organization, in contrast to conventional conceptualizations of organizational identification, where the individual sees the organization as core to the definition of self. We provide theory explaining how antecedents of conventional organizational identification—including a sense of control and influence over the organization, a sense of psychological ownership of the organization, a sense that the organization is regarded highly by others, and a sense that others identify one in terms of the organization—can instead lead to narcissistic organizational identification in the presence of narcissism, a relatively stable personality dimension that includes grandiosity, self-importance, and a sense of superiority and entitlement.
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