Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. This year, Significance has partnered with Impact, the magazine of the Market ...Research Society, to jointly publish a series exploring the past, present and future of the data economy. In this fourth and final part, Timandra Harkness considers what the coming years have in store for the data‐driven industries
In this fourth and final part of our “History of the Data Economy” series, Timandra Harkness considers what the coming years have in store for the data‐driven industries.
Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. To understand where we may be heading next, Significance has partnered with ...Impact, the magazine of the Market Research Society, to jointly publish a series exploring the past, present and future of the data economy. This third part tells the story of the evolution of social media, which created rich and detailed data sources and positioned tech giants as data economies in their own right. By Timandra Harkness
This third part of our “History of the Data Economy” series tells the story of the evolution of social media, which created rich and detailed data sources and positioned tech giants as data economies in their own right. By Timandra Harkness
The world has changed dramatically over the past 200 years. Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. To understand ...where we may be heading next, Significance has partnered with Impact, the magazine of the Market Research Society, to jointly publish a series exploring the past, present and future of the data economy. This second part tells the story of the arrival of analytics and efforts to better understand consumer behaviour using new data sources. By Timandra Harkness
This second part of our “History of the Data Economy” series tells the story of the arrival of analytics and efforts to better understand consumer behaviour using new data sources. By Timandra Harkness.
We address the increasing complexity of scientific workflows in the context of high-performance computing (HPC) and their associated need for robust, adaptable, and flexible computational support ...systems. We explore five key trends as well as future challenges and opportunities for scientific workflows and HPC technologies.
CERN has been providing central Windows remote desktops via the Windows Terminal Infrastructure service for several years and aims to provide a similar experience for Linux graphical environments. ...Different communities and experiments offer a series of tools to their users with this goal in mind, but the solutions are far from ideal and generate a support overhead for their respective providers. The Linux Applications Gateway project (LAG) was born to provide this functionality centrally from the IT department. After an extensive market research, the tool FastX was identified as an enabler, and to set up a closed, internal pilot for evaluation. These efforts led to the creation of the Remote Operations Gateway (ROG) service with a high approval rate. We aim to further extend the usage of FastX at CERN, reaching out to other communities and experiments, and to provide a better support coverage for them all.
Service Robots Rising Mende, Martin; Scott, Maura L.; van Doorn, Jenny ...
Journal of marketing research,
08/2019, Letnik:
56, Številka:
4
Journal Article
Recenzirano
Odprti dostop
Interactions between consumers and humanoid service robots (HSRs; i.e., robots with a human-like morphology such as a face, arms, and legs) will soon be part of routine marketplace experiences. It is ...unclear, however, whether these humanoid robots (compared with human employees) will trigger positive or negative consequences for consumers and companies. Seven experimental studies reveal that consumers display compensatory responses when they interact with an HSR rather than a human employee (e.g., they favor purchasing status goods, seek social affiliation, and order and eat more food). The authors investigate the underlying process driving these effects, and they find that HSRs elicit greater consumer discomfort (i.e., eeriness and a threat to human identity), which in turn results in the enhancement of compensatory consumption. Moreover, this research identifies boundary conditions of the effects such that the compensatory responses that HSRs elicit are (1) mitigated when consumer-perceived social belongingness is high, (2) attenuated when food is perceived as more healthful, and (3) buffered when the robot is machinized (rather than anthropomorphized).
Pazarlama araştırmalarında ölçüme dair yapılan çalışmalar hem teorik hem pratik açıdan gizil yapıların operasyonelleştirilmesine dair bilgi birikimi oluşturmuştur. Bu yaklaşım kapsamında somut ...ölçümlerin soyut gizil yapılara dönüşümü araştırmacıların ölçüm dillerini teorik modelleri ile senkronize etmesi söz konusudur. Ancak ilgili operasyonelleştirme sürecinde aslında oluşturucu ölçüm modeli ile teorize edilmesi gereken gizil yapıların yansıtıcı ölçüm modeli ile teorize edildiǧi gözlemlenmektedir. Bu çalışmada çok boyutlu gizil yapıların yanlış operasyonelleştirilmesi konusu tartışılmakta ve ilgili yanlış uygulamaya dikkat çekilmektedir. Ayrıca çok boyutlu gizil yapıların oluşturucu ölçüm modeli kapsamında kovaryans-temelli yapısal eşitlik modelinde MIMIC model ile nasıl operasyonelleştirilmesi gerektiǧine dair bir yol haritası ortaya konmuştur.
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