Pemanfaatan teknologi informasi dapat membantu pemasaran produk Usaha Kecil Menengah (UKM) secara maksimal dengan memanfaatkan website dan akses internet untuk mengakses pasar dan mempromosikan ...produk. Sistem promosi produk UKM di Kabupaten Bengkalis dilakukan dengan cara konvensional yaitu promosi melalui kedai-kedai, di toko-toko/swalayan, ataupun berupa informasi melalui kerabat atau teman. Hal ini akan berpengaruh terhadap omset pada UKM. Selain itu sumber daya manusia dibidang TI masih sangat rendah. Penelitian ini bertujuan untuk membangun sistem informasi promosi produk berbasis web untuk meningkatkan promosi produk UKM di Kota Bengkalis. Informasi yang diberikan berupa informasi produk pada semua kategori, promosi produk-produk unggulan, dan promosi toko-toko yang berkaitan dengan produk yang dipromosikan.
Abstract
The ulitization of information techonology can help marketing Small Medium Enterprises (SMEs) products maximally by utilizing website and internet access to access market and promote product. SMEs product promotion system in Bengkalis Regency is done by conventional means of promotion through shops, in store or supermarkets or in the form of information through relatives or friends. This will affect the turnover of SMEs in addition, human resources in the information thecnology (IT) filed is still very low. This research aims to build a web based product information promotion system to improve the promotin of SMEs products of the city of Bengkalis. Information provided for the form of product information about all categories, promotion of superior products, and promotion of stores related to the product being promoted.
Purpose
Hybrid life cycle assessment (LCA) with a complete system boundary is recognized as an advanced approach widely applied in comparative analysis with the goal of product promotion. Here, I ...evaluate the theoretical foundation, or assumptions, of hybrid LCA in this application and discuss alternative models. The goal of this article is partly to call attention to the restrictive assumptions involved in the models used in LCA and to instigate further research and effort to improve these models.
Methods
As with process-based LCA, hybrid LCA is a type of linear model when it is used to estimate changes. It relies on several restrictive assumptions such as fixed input/output coefficients and unlimited supply of inputs. Besides, hybrid LCA further rests on the assumption of economy-wide effect, i.e., a change of any magnitude in the output of any product would affect the entire economy. This may be another restrictive assumption, and to what extent it is reasonable depends on an array of factors, including the product being studied, its role in the economy, the magnitude of change, and the structure of the economy.
Results and discussion
Because of the restrictive assumptions, hybrid LCA may not necessarily yield adequate results for product promotion. This, however, does not mean that it entirely falls short, but that the assumptions need to be scrutinized and determined if they reasonably reflect the reality. If so, the results yielded by hybrid LCA may be adequate. But if not, the results fall short, and further research is needed.
Conclusions
For comparative analysis with the goal of product promotion, understanding how increases in the output of the product being studied would affect the economy is crucial. And this should form the basis of decision making. Alternative models to consider for large-scale changes include computable general equilibrium models and rectangular choice of technology models, recognizing their limitations and assumptions as well. Alternatively, one may use simpler models such as process-based inventory but build scenarios to study how the impact of product promotion may ripple through the economy.
This study analyzes the factors that affect customer satisfaction. Customers will be satisfied if the bank is able to deliver the quality expected. The quality of service, price, product, promotion ...and the location is an important factor supporting the performance of BRI for the better. The purpose of this study was to analyze the influence of service, price, product, promotion, and location to the satisfaction of merchants who are customers of BRI Branch Unit Kemlagi Mojokerto. The independent variables consist of service, price, product, promotion, and location. The dependent variable is satisfaction. Using multiple regression analysis. Samples taken as many as 28 customers using quota sampling. Data collection techniques by distributing a questionnaire using Likert scale. The results showed that simultaneous service, price, product, promotion, and location of positive and significant impact on satisfaction. Partially service, price, product, promotion, and location of positive and significant impact on satisfaction. Variable service, price, product, promotion and location can be a determinant of customer satisfaction BRI.
Purpose: The purpose of this research is to identify the underlying factors of impulsive buying behavior that would impact consumers’ buying behavior and eventually their purchase intentions.
...Methodology: This research is based on the philosophy of positivism and employs a quantitative examination. In order to reach to our target market, we have used convenience sampling (non-probability sampling) and tried to gather the data in the original shopping environment i.e. a survey in shopping malls. A sample of 400 was gathered and analyzed. The SPSS version 20 is used for data analysis.
Findings: Results of this study show that a consumer’s mood has a significant impact on buying as it can trigger impulse behavior in consumers. Person situations can also influence impulse buying for example time, money and the fear of missing out can all trigger impulse buying. Store layout can also trigger that unplanned purchase which means store lighting, the music of the store and ambiance may affect the purchasing. Product promotion has an impact on spontaneous purchase which indicates that free coupons, discounts and free delivery are offered to attract the customer to a sudden purchase. Product design, packaging, color and labeling indicate a positive and significant impact on impulse buying. However, materialism indicates an insignificant impact on impulse buying.
Contribution to literature: This research is positively contributing to or suggesting that practitioners or sellers better understand the intrinsic factors influencing customers ’purchase intentions in the cosmetic industry.
It is underlined that in the conditions of new opportunities to enter the European market the system of product promotion is important. It is important to get used to to market conditions, increasing ...the attractiveness of enterprises. It is important to admit that market system should current elements of the marketing complex. The Internet provides new modern methods and technologies of product promotion. Among its components are interactive marketing communications that are indispensable in the implementation of foreign economic activity. Consumers of Ukraine, Poland, and Germany point out the wide usage of Internet. It is underlined the tendencies to changes of Internet technical devices.To improve its management it is necessary to diagnose the evident resources of enterprises that is involved in the European market. It is especially actual for attraction of investments. A diagnostic method to assess the competiveness of agricultural producers in the market environment has been proposed. The analysis of sites of agroholdings of Ukraine according to the criteria of attractiveness for a potential buyer and investors was conducted. There is the need to improve the promotion of Ukrainian agroproducers in Internet.
The prosperity of online rating system makes it a popular place for malicious vendors to mislead public's online decisions, whereas the security related studies are lagging behind. In this paper, we ...develop a quantile regression model to investigate influential factors on online user choices and reveal that the promotion effect on products' market outcomes is determined by not only the attacker's manipulation power but also the specific property of the target product and the market self-exciting power. Inspired by these findings, we propose a novel iterative rating attack and validate its effectiveness through experiments.
Machine-cut nail manufacture was introduced into Birmingham in 1811. By the 1860s, the cut-nail trade was not only one of the most important Birmingham metal trades but also one of the most ...technologically-advanced, and yet it has been largely ignored by historians. British marketing history has been similarly ill-served. By examining the extent to which Birmingham's cut-nail manufacturers invested in product promotion, their motives for doing so, and the methods and media they used, this article aims to go some way towards restoring a historiographical balance. Using a range of printed primary sources, it reveals that, while most cut-nail manufacturers maintained a conservative approach to marketing - content simply to announce their presence in the market - a few enlightened businesses adopted a more persuasive style: one that reflected noticeable changes in marketing techniques that occurred in the second half of the nineteenth century.
The production, manufacturing and distribution of agricultural and food products play an important role in the state economy, but also in that of the European Union. The diversification of ...agricultural production can lead to a better balance between supply and demand. Moreover, it brings an economic benefit to the rural area by promoting products with specific characteristics in disadvantaged or remote areas, ensuring the increase in the population's income in the seareas. At European level, a protection system has been established to ensure protection in each Member State of the European Union, which encourages the increasing use of the terms 'geographical indications' and 'designations of origin', an approach which deals with the optimal registration conditions for an equal competition between the producers, increased guarantees for the consumers that these designations clearly constitute a quality guarantee, as they allow the preservation of the specificity of the product. Similar to other Member States of the Union, in 2011 Romania transmitted to the European Commission, according to the provisions of Regulation (EC) no. 1234/2007, the technical specifications corresponding to all the controlled designations of origin (DOC) and geographical indications (GI) for products used at national level, drawn up by the producers’ associations established in the geographical areas demarcated by DOC and GI, in order to ensure their protection based on the above-mentioned European legislation.
In a sales context, a common promotional tactic is to supplement a required purchase (i.e., the focal product) by offering a free product (i.e., the supplementary product). We examined the underlying ...mechanism driving consumers' evaluation of the supplementary product after such a promotion,
with 120 undergraduate student participants at a large public university in Taiwan. Results showed that consumers demonstrated higher (lower) willingness to pay for a supplementary product that had higher (lower) levels of attribute complementarity with the focal product. However, this effect
occurred only when the price of the focal product was much higher than consumer's internal reference price for the supplementary product. Our findings contribute to the literature on bundled products, reference price theory, and consumers' postpromotion perception of supplementary products'
price. Theoretical and managerial implications are discussed.
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