The authors empirically examine the effect of gas prices on grocery shopping behavior using Information Resources Inc. panel data from 2006 to 2008, which track panelists' purchases of almost 300 ...product categories across multiple retail formats. The authors quantify the impact on consumers' total spending and examine the potential avenues for savings when consumers shift from one retail format to another, from national brands to private labels, from regular-priced to promotional products, and from higher to lower price tiers. They find a substantial negative effect on shopping frequency and purchase volume and shifts away from grocery and toward supercenter formats. A greater shift occurs from regular-priced national brands to promoted ones than to private labels, and among national brand purchasers, bottom-tier brands lose share, midtier brands gain share, and top-tier brand share is relatively unaffected. The analysis also controls for general economic conditions and shows that gas prices have a much larger impact on grocery shopping behavior than broad economic factors. PUBLICATION ABSTRACT
This study attempts to understand online retail format choice behavior of Indians through cultural dimension of individualism-collectivism. Extended reasoned action model of Fishbein and Ajzen was ...used to explain the behavior. Owing to collectivist nature of Indian culture, effect of perceived risk, perceived norms, and perceived behavior control on customer attitude were examined by analyzing 615 Indian customers through multianalytic techniques of structural equation modeling and neural network. The results confirmed their role in attitude formation, with perceived norm revealed as dominant predictor of attitude and intention. This highlighted the pivotal role of normative pressure on consumer behavior in collectivist cultures, which is unlike individualist cultures that are governed by personal attitude.
The retail landscape in Malaysia is transforming from a traditional to a modern retail format. The large retailers are increasing their dominance over small shops in the country by offering their ...customers a wide stock of fresh food products. The small shops are still surviving, although with difficulty, and they continue to provide a choice of shopping venue. The objective of this study is to show the advantages of both the modern and traditional retailers that are available to Malaysian consumers and to investigate what determines consumers' shopping preferences for their retail format. A structured questionnaire was constructed to gather shopping preferences from 650 respondents in Selangor. Descriptive analysis, factor analysis, and binary logit model were used to analyze the data. The results show that sociodemographic variables such as age, education, being accompanied by children while shopping, and family size as well as packaging, store environment, and price of products have influence on retail format choice.
Paper discusses Polish consumers’ behaviour and preferences for retail channel and format choice on the background of relevant literature. Results include perception maps created using ...multidimensional scaling (MDS) on data from two studies: in 2008 and 2012, giving possibility to assess changes at the economic slowdown. Two-dimensional solutions are fitting the data very well and allow to describe compared formats in terms of perceived level of personal interactions with the sales personnel, and perceived total cost for consumer. During analysed period perception of discount stores substantially changed – previously perceived as similar to marketplace, now they are closer convenience stores. Virtual channel formats are still perceived as separate cluster in comparison to physical ones. Declared shopping frequency for 15 formats from both channels is compared with emotional attitudes toward them. Inaddition, UNIANOVA procedure has been used to find connections with shopping frequency and demographic variables as well as decision-making styles.
Although it becomes increasingly important for food retailers to understand what motivates consumers to use one retail format rather than another, research on retail format choice is sparse compared ...to store choice. This study examines the extent to which perceived acquisition value of shopping at a retail format and perceived transaction value of shopping at one particular retail format outlet in a specific situation have an impact on retail format usage intentions. In addition, we study the influence of different situation-specific factors on perceived transaction value of shopping at one particular retail format outlet. Taking discount stores as an example, the developed conceptual model is empirically tested using a structural equation approach. The results show that perceived acquisition value of shopping at the retail format plays a dominant role in explaining retail format usage intentions, while perceived transaction value of shopping at one particular retail format outlet, which depends on certain situation-specific factors, is of lesser importance.
