In recent years, universities increasingly had to compete for talented students. Besides running other marketing activities, universities began to cooperate with local professional soccer clubs. ...However, there is missing evidence on the positive effects of such collaborations. One possible benefit of having a local professional soccer team in a city could be the attraction of new students. Although soccer is an important leisure activity, research insights into the relationship between professional soccer and the demand for studies are rare. In this context, we consider promotions and relegations of professional soccer clubs and their impact on student enrollment growth, since these events are exogenous and time variant leading to an exogenous change of local public goods, private goods and media attention. Focusing on public German universities, dynamic panel regressions show that promotions and relegations of the best local soccer club to the next higher or lower division significantly influence the number of student enrollments in the upcoming semester. This effect is mainly driven by exceptional promotions and relegations. Moreover, student growth is affected by other external shocks on the education system such as double graduation or the status of being an “elite university”. Surprisingly, research funds and tuition fees were found to have no effect. The results provide considerable insights for decision makers, signifying that the sporting performance of professional local soccer clubs might affect enrolment decisions and could be used as an indicator for predicting the expected number of upcoming student applications or serve as an additional instrument in marketing campaigns and recruiting activities of a university.
ABSTRACT The research objectives is to determined the prevalence and types of skin diseases among athlets in Mosul sport clubs and to determined The ages , educational level and hygiene care of skin ...practiced by the athlets . skin diseases form a problem in front of training and competition and from this came the importance of the research . The researchers put a hypotheses that there is a large number of skin diseases among athlets and there is little medical . we used community – based survey and we conclude that skin diseases was very prevalent among athlets and there is clear relation ship between these diseases and the age and the educational level , the high percentage was in young ages with low educational level and also between the athlets with low skin hygiene .
Finnish society has undergone fundamental shifts during the last few decades, becoming a more urbanized, pluralistic, individualized and market-driven competitive society in a short period of time. ...During the same time, the population has aged and the social distribution of work has increased. This article analyses how Finnish sports clubs have changed since 1985 and how those changes have subsequently informed sport policy. Data for this research were collected in three tranches covering a 20-year period: the first in 1986 (n = 835), the second in 1996 (n = 495) and the third in 2006 (n = 550). Results of the data analysis show that some of the broader societal changes are clearly paralleled by changes in sports clubs, such as ageing, social differentiation, urbanization, higher levels of education and other cultural changes. Problems have concerned human resources: the number of voluntary workers and their activity and/or commitment. Along with the higher level of demand and the wider distribution of work, the need for voluntary workers has also increased. Finnish sport policy has begun to follow the idea of evidence-based management, and the government has reacted to the challenges for sports clubs by creating a pilot project in which a group of clubs are supported directly by governmental subsidies.
Today, sports club managers have understood that the effort to achieve the development of a sports club is infeasible without focus and attention to the Brand equity. For this reason, they have been ...designing and implementing brand equity for the change and development of their clubs. Therefore, because of importance this issue, the purpose of this study was to present a model of the Brand equity management model of Zob Ahan Isfahan sports club setting. The present study was a qualitative research. The statistical population included all professors and experts in management and management sport of the country in the field of branding. Using snowball sampling and based on the theoretical adequacy of the research, 18 people were interviewed. Regarding, the grounded theory was used to analyze of the categories and indicators affecting the brand equity process of the Zob Ahan club. Also, Glaser (2005) Grounded Theory approach was used to analyze data. Findings of The study showed numerous indications in terms of organizational structure, marketing, and audience that affect on the brand equity of Zob Ahan club. In the organizational dimension, human resource, management, and structure; in the market dimension, product/ service and marketing; and in the audience dimension, relationship with customer, consumer and brand were identified. With Using the findings of the research, was designed the model of Brand equity management of Zob Ahan club.
In 2010, FC Bayern München (FCB), one of the world's most successful football clubs, had just finished a successful season from a commercial perspective as well as on the field. With regard to its ...digital service portfolio, FCB had successfully established its digital content distribution and an e-commerce platform. However, the club seemed to have missed one major trend: the rise of social media. European competitors were already attracting large crowds on Facebook. The management was unsure about how social media would contribute to the digital strategy. In this teaching case, students need to prepare materials for a board meeting in June 2010, in which the digital road map for the upcoming season has to be decided upon. Furthermore, they are supposed to reflect on FCB's evolution from today's perspective. This teaching case helps understand how value can be generated through the use of social media. Additionally, it illustrates how social media enriches content distribution and how it contributes to fan loyalty.
The SC Hakoah was not only Vienna’s most prominent “Jewish” (Zionist) sports club of the Interwar years, but also part of the Viennese popular sports culture. The media constantly covered the club ...and its members. A closer look at the sports reporting reveals that different genres of the media (texts, photographs, and caricatures) produced different meanings. In this way the depiction of the Hakoah Sports Club was part of a complex culture producing “Jewish difference” between the poles of Antisemitism and “Jewish Vienna.” The analysis clearly demonstrates that the different "genres," i.e. texts, pictures, and caricatures, produced diverse messages to Viennese Jews: Their inclusion should be based on "assimilation," although it had to be clear that they always remained identifiable.
This study utilizes the methods of cultural anthropology to examine positive attitudes toward corporal punishment in sports clubs in a case study of the boys’ handball club of B High School. The vast ...majority of the club members did not indicate a positive attitude toward corporal punishment at the time that they were subjected to it, and they interpreted it in diverse ways. However, in a different context, after retirement from the club, the former members now reinterpret their experiences of the sports club, including the corporal punishment, as having a positive value, namely providing growth. Thus, it appears that the finding that persons subjected to corporal punishment are more likely to have strongly positive attitudes toward it, as seen in previous studies, overlooked these attitudes’ possible time-dependent aspect due to methodological limitations. The perception of growth that engenders positive attitudes toward corporal punishment, as clarified by this study, may bear a similarity to the significance of sports club activities as cited by Ministry of Education, Culture, Sports, Science and Technology. This relevance requires careful examination and remains an issue for future research.
Keys to the success of the CB Conquero C. Fernández-Espínola; M.A. Carrasco Gutiérrez; S. Domínguez Santos ...
E-balonmano.com,
12/2016, Letnik:
12, Številka:
2
Journal Article
Odprti dostop
When a team gets sport successes to level profesional, generates the topics that will be investigated such as the key factors of the succes. The main aim of this study is to analyze the influencie of ...different factors like the sports context, the social context and training aspects in the success of the Club Baloncesto Conquero through direct perception of thirteen informants associated with the team and the basketball in Huelva. An interview was carried out, related with those factors and the keys to success. The results revealed that workforce planning along the great work of coaching staff, medical staff and physical trainer have been key to the team gets sport successes.
Purpose
The purpose of this paper is to investigate firms’ reasons and motives for becoming sponsors and how they benefit from this networking engagement by exploring sponsorship networks associated ...with two Danish team sport clubs – a Premier League football club and a second-division handball club.
Design/methodology/approach
Two online surveys were conducted with firms associated with the networks during the Autumn and Winter of 2013/2014 (n=116). The questionnaire was theoretically anchored in the existing sponsorship literature, business network research, and social capital theory.
Findings
The results show that business logics were the dominating reasons for joining the network. A large proportion of the respondents reported having increased their number of business (32 percent) and social (26 percent) relations with other network members after joining the network. Furthermore, 37 percent of the respondents reported having made business agreements with companies external to the network via network contacts, which supports ideas of bridging social capital. More than half the respondents (59 percent) preferred doing business with network members rather than with non-members.
Originality/value
By investigating a local and regional sport club context, the paper adds to our knowledge about sponsorship networks. It emphasizes the potential importance of team sport clubs for the business landscape, thus maintaining that sport clubs fulfill an important role for local communities beyond being mere entertainment industries.
Volunteers represent a key resource for many voluntary sports clubs; however, a decrease in volunteers has been reported in many countries during recent years. The question arises as to how sports ...clubs respond to this and whether losses in voluntary work can be compensated for by other means. The purpose of this article is to analyse the consequences of a decrease in volunteers on an empirical basis, using a unique panel data set from a German survey of non-profit sports clubs (n = 724). Within the analysis, sports clubs that experienced a decrease in volunteers from 2005 to 2009 are compared with clubs with a stable development (i.e. no change) or an increase in volunteers during the same time period. The results indicate that there are some substitution effects in sports clubs with a decrease in volunteers which differ between the short term (2005-2007) and the long term (2005-2009). In the short-term, the number of secondary volunteers and the proportion of clubs with low-cost employees (people with jobs from the employment office) increased significantly. In the long-term, the share of clubs with paid staff increased significantly. The findings indicate that sports clubs are capable of compensating for declines in volunteer numbers. Nevertheless, one major policy implication for sports clubs, sports federations and policymakers should be to improve the recognition of voluntary work. Moreover, public subsidies for the employment of paid staff could be provided.
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