Experiencing Persian Heritage Correia, Antónia; Kozak, Metin; Rodrigues, Ana Isabel
2019, 2019-09-06, Letnik:
10
eBook
The book analyses new perspectives and challenges for the development of tourism and hospitality in emerging international destinations, based on Iran as a heritage destination.
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An ...extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the government's role in shaping China's domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
The role of government in destination development is not a new topic; however, the way the government can impact tourism destination development is still under research. This study addresses such ...issues, specifically, striving to shed some light on the aspects of importance/performance as it relates to destination management. By understanding such relationships, government officials (at local and state levels) will be able to create specific policies/procedures that would facilitate tourism development. This study utilizes importance/performance methodology to analyze three types of regions (mountain, spa, and wine) in the Czech Republic. The results indicate that variations among the regions exist in terms of areas of importance and performance and point out opportunities for further improvements. Thorough discussions and implications for the industry are made along with suggestions for future research.
In recent decades, rising consumer interest in visiting relatively less commercialized natural destinations has facilitated the growth of ecotourism. Yet the research on ecotourism is fragmented, ...presenting gaps in the current understanding of this topic. This study performs a bibliometric analysis to assimilate the present knowledge from a total of 878 articles published in six reputable outlets between 1990 and 2019. The study analyzed citation chains and coauthorship networks to acknowledge contributions from select authors, organizations, and countries. Next, a cocitation analysis of the prior literature identified four major thematic areas: ecological preservation, residents' interests, the carbon footprint, and tourists' behaviors. Further, a dynamic cocitation analysis technique mapped the development of these thematic areas. Subsequently, a content analysis of the four thematic areas delivered significant insights about prior research in the domain and indicated future avenues of research.
•This study presents a comprehensive bibliometric analysis of 878 articles on ecotourism.•Four major thematic areas are identified from the literature on ecotourism.•The first thematic area highlights the need for the ecological preservation of tourist destinations.•The second thematic area advocates for protecting residents' interests in ecotourist destinations.•The third thematic area raises concerns about the carbon footprint from tourist mobility.•The fourth thematic area discusses tourists' attitudes and behavior toward sustainability.
Tourism can be considered by its characteristics, as a vector of globalization, since it promotes the movement of ideas, people, goods and capital worldwide. However, the severity of the economic, ...environmental and especially social impacts that the development of tourism generates in poor countries is minimized, as their territories, rich in natural resources, are transformed into tourist destinations. The present study attempts to assess, in general terms, the social impact associated with policies and the performance of the tourism sector in Third World Countries.
In the current stage, marked by a remarkable development of the tourism sector, professionals are required to evolve at the same speed as the market does, or even to anticipate these changes. ...However, there is evidence of the distancing between academia and the sector, which receives professionals who are not trained in the best rated competencies, which negatively impacts performance. This study aims to assess the main shortcomings of the current state of the university training process of human resources of tourism and its need for improvement in line with the demands of the labor market.
This research performs a systematic review of research on Thailand tourism. We identified emergent research themes and explored the conceptualization of studies regarding the development of Thailand ...tourism. In accordance with the theory, context, characteristic, and methodology (TCCM) framework, this work offers a comprehensive outline of relevant studies and gaps in the existing literature to edify and advance future research agendas. It successfully enriches knowledge about Thailand tourism in the extant tourism literature. Moreover, this review contributes to Thailand tourism literature and travel industry, particularly during the transitional period from the "old normal" to the "new normal" tourism era.
A large number of destinations have been experimenting a changeover from the current massified cultural tourism to a creative tourism model. In this new model of tourism, urban territories have been ...privileged by its implementation, and in the past 20 years, urban studies on cultural and creative industries and initiatives have been taking place in large cities marginalizing small-sized cities and specifically rural areas. This article envisages assessing the differences between rural and urban institutions/platforms, mainly certified by the Creative Tourism Network, in what concerns the practices and offers in creative tourism worldwide. A database of 20 items was organized and a typology was used to categorize the type of territory of intervention for each institution. A total of 24 institutions from several countries were surveyed and a qualitative analysis was done and supported by the narratives of their leaders. Urban areas revealed to have a more active and diverse creative tourism activities. The results provide the need for more consolidated communication strategies and partnerships for these activities to become economically more sustainable. In addition, this research provides researchers and practitioners relevant information of how creative tourism is developed in rural and urban territories, the gaps and lack of information, and all the possible directions toward the development of the creative tourism industry.
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to ...inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.
This paper explores motivations for diasporic medical tourism. Using a qualitative method it seeks to understand diasporic medical tourism behaviour. Specifically, it examines the case of the Polish ...diaspora in Belgium making return trips to their country of origin to obtain healthcare services. Narratives suggest that the Polish diaspora in Belgium travels primarily for VFR (visiting friends and relatives), yet medical tourism constitutes a secondary reason while it is well planned and organized up-front. Four motivational factors have an influence on this behaviour: time availability (by-the-by), relative cost, shopping for the best quality and cultural affinity. Furthermore, managerial and theoretical implications of diasporic medical tourism are discussed as well as recommendations for future research.
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•Diasporic medical tourism appears to be a well-planned and organized activity of the diasporic travellers.•Four motivational factors emerged: relative cost, time-availability, search for the best quality & cultural affinity.•Promoting diasporic medical travel requires working via ethnic and kinship networks.•Internet, word-of-mouth and strength of national brand shape diasporic attitudes and choices.
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