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Šolski center Nova Gorica - vsi oddelki (TSCNG)
  • AI strategy for sales and marketing : connecting marketing, sales and customer experience
    King, Katie
    "Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents. AI Strategy for ... Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, LinkedIn, PwC, Rolls Royce and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX."
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - London ; New York (NY) : Kogan Page, 2022
    Jezik - angleški
    ISBN - 978-1-3986-0200-7; 978-1-3986-0202-1
    COBISS.SI-ID - 156983555

Signatura – lokacija, inventarna št. ... Status izvoda Rezervacija
Center
marketing KING K. AI strategy
IN: 300041118 Center
marketing KING K. AI strategy
IN: 300041118 		izposojeno - na dom, rok vrnitve: nedoločen
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