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  • Marketing communications : a European perspective
    Pelsmacker, Patrick de, 1957- ; Geuens, Maggie, 1969- ; Bergh, Joeri Van den, 1971-
    Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications ... practice in a European context
    Vrsta gradiva - knjiga
    Izdaja - 6th ed.
    Založništvo in izdelava - Harlow : Pearson, 2018
    Jezik - angleški
    ISBN - 978-1-292-13576-2
    COBISS.SI-ID - 35728733

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
Ekonomsko-poslovna fakulteta, Maribor  339.13 PELSMACKER P. Marketing 18 prosto - na dom, čas izposoje: 30 dni
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