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Commercialization secrets for scientists and engineersSzycher, Michael"Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers ... serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability. Offers key descriptions of the commercialization process from idea to profitability Discusses business development on a budget Covers initial decisions, such as whether to form a partnership or proprietorship, market focus, pricing, funding, and the like Describes issues related to product launch Uncovers pathways to becoming profitable"--Vrsta gradiva - knjiga ; neleposlovje za odrasleZaložništvo in izdelava - Boca Raton : CRC Press, Taylor & Francis Group, 2017Jezik - angleškiISBN - 978-1-4987-3060-0; 1-4987-3060-4; 978-1-4987-3061-7COBISS.SI-ID - 1541193668
Avtor
Szycher, Michael
Teme
Technology transfer |
Research, Industrial |
New business enterprises |
Science |
Vocational guidance |
Engineering |
Vocational guidance |
Engineering |
Vocational guidance |
New business enterprises |
Research, Industrial |
Science |
Vocational guidance |
Technology transfer |
Marketing |
Strategische Planung |
Strategisches Management |
znanost |
raziskave |
inženirstvo |
prenos tehnologij |
trženje |
strateško načrtovanje
Rezervirajte gradivo na želenem mestu prevzema.
Mesto prevzema |
Status gradiva | Rezervacija |
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Univerzitetna knjižnica |
prosto - na dom, čas izposoje: 21 dni
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Signatura – lokacija, inventarna št. ... |
Status izvoda |
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Univerzitetna knjižnica 005.1 SZYCHER MICHAEL Commercialization IN: 01000023965 Univerzitetna knjižnica 005.1 SZYCHER MICHAEL Commercialization IN: 01000023965 |
prosto - na dom, čas izposoje: 21 dni
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Szycher, Michael |
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