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    Kocković Zaborski, Tanja

    Etnološka tribina, 12/2017, Letnik: 47, Številka: 40
    Journal Article, Paper

    This article demonstrates in what way agrotourism owners in Istria have made use of the process of commodifying the feeling of nostalgia when designing what their sites will offer tourists. Through making use of ambience and food which evokes the past, often the unexperienced past, they address tourists who wish to "return" to an imagined childhood. The focus of this article is on the phenomenon of taste, which in relation to the phenomenon of memory becomes an interesting tourist product and demonstrates the way in which the owners of agrotourist businesses in Istria attempt to "convey" the phenomenon of taste to tourists.