Stavovi dionika o turizmu često su u fokusu promatranja i praktičara i istraživača. No, dok su stavovi nekih dionika istraženi i izučavani s najrazličitijih aspekata, neki su dionici, sasvim neopravdano, još uvijek izvan fokusa mainstream istraživanja. Jedna od skupina tih dionika jesu i neprofitne organizacije kao ključni akteri civilnog društva. Ovim se istraživanjem u fokus stavljaju neprofitne organizacije (NPO-ovi) kao jedan od dionika turizma te se ispituju stavovi članova (preciznije: predstavnika uprave) NPO-ova o učincima turizma diferencirajući pritom NPO-ove s obzirom na grad, tj. regiju njihova djelovanja: kontinent ili priobalje. Dodatno i po istom kriteriju diferencijacije ovim se istraživanjem stavovi o učincima turizma dovode u vezu s visinom godišnjih prihoda udruge i ocjenom vlastite financijske pozicije. U tu svrhu provedeno je online anketno istraživanje na uzorku članova skupština udruga koje djeluju u najrazvijenijim priobalnim i kontinentalnim turističkim destinacijama Hrvatske. Rezultati ukazuju na signifikantne razlike u stavovima o kulturnim i ekonomskim učincima turizma, ali ne i u stavovima o ekološkim učincima turizma udruga koje djeluju u primorskim i kontinentalnim turističkim destinacijama. Stakeholder attitudes about tourism are often the focus of observation for both practitioners andresearchers. However, while the attitudes of some stakeholders have been researched and studied froma variety of perspectives, some stakeholder groups remain unjustly absent from the focus of mainstreamresearch. One such stakeholder group is non-profit organizations as important actors in civil society.This research focuses on non-profit organizations (NPOs) as one of the stakeholders in tourism andexamines the attitudes of members (more specifically, management representatives) of NPOs towardstourism, distinguishing NPOs in relation to the city, i.e., their region: continent or coast. Furthermore,using the same differentiation criterion, this study relates attitudes toward tourism to the level of annualincome of NPOs and the assessment of their own financial situation. For this purpose, an online surveywas conducted among a sample of members of assemblies of non-profit organisations operating in themost developed coastal and continental tourism destinations in Croatia. The results show that thereare significant differences in attitudes toward the cultural and economic impacts of tourism betweenassociations operating in coastal areas and associations operating in continental areas, while there areno significant differences in attitudes toward the environmental impacts of tourism.