Observations of cooler and cooler brown dwarfs show that the contribution from broadening at many bars pressure is becoming important. The opacity in the red optical to near-IR region under these conditions is dominated by the extremely pressure-broadened wings of the alkali resonance lines, in particular, the K I resonance doublet at 0.77 μm. Collisions with H2 are preponderant in brown dwarf atmospheres at an effective temperature of about 1000 K; the H2 perturber densities reach several 1019 even in Jupiter-mass planets and exceed 1020 for super-Jupiters and older Y dwarfs. As a consequence, it appears that when the far wing absorption due to alkali atoms in a dense H2 atmosphere is significant, accurate pressure broadened profiles that are valid at high densities of H2 should be incorporated into spectral models.