This article reports on a study examining the factors influencing post-hackathon project continuation in a company with presence in several African countries. The research was conducted as a case study, and focused on hackathon events held by the company between 2018 and 2020. The study identified three core factors that influenced the potential for project continuation after the corporate hackathons: (1) availability of financing; (2) team skills fit and diversity; and (3) degree of project integration into company operations. Where one or more of these elements was insufficiently present,then project continuation became less likely-and the likelihood of project discontinuation increased. The findings are of potential utility to corporate hackathon organisers seeking to increase the levels of project continuation-and, by, extension, return on investment-from their companies' hackathon projects.