Channel modeling is critical for the design and performance evaluation of visible light communication (VLC). Although a considerable amount of research has focused on indoor VLC systems using single-element photodiodes, there remains a need for channel modeling of VLC systems for outdoor mobile environments. In this paper, we describe and provide results for modeling image sensor based VLC for automotive applications. In particular, we examine the channel model for mobile movements in the image plane as well as channel decay according to the distance between the transmitter and the receiver. Optical flow measurements were conducted for three VLC situations for automotive use: infrastructure to vehicle VLC (I2V-VLC); vehicle to infrastructure VLC (V2I-VLC); and vehicle to vehicle VLC (V2V-VLC). We describe vehicle motion by optical flow with subpixel accuracy using phase-only correlation (POC) analysis and show that a single-pinhole camera model successfully describes these three VLC cases. In addition, the luminance of the central pixel from the projected LED area versus the distance between the LED and the camera was measured. Our key findings are twofold. First, a single-pinhole camera model can be applied to vehicle motion modeling of a I2V-VLC, V2I-VLC, and V2V-VLC. Second, the DC gain at a pixel remains constant as long as the projected image of the transmitter LED occupies several pixels. In other words, if we choose a pixel with highest luminance among the projected image of transmitter LED, the value remains constant, and the signal-to-noise ratio does not change according to the distance.