This study aims to investigate the effect of consumer innovativeness, need to belong, and source credibility on the receipt of information within WOM and eWOM communication. Empirical research was conducted on 370 respondents in Croatia. Structural equation modelling analysis was used to test the structural relationship between variables from the proposed model and to test hypotheses. The study results confirm the positive association of proposed variables with WOM and eWOM, except the association of need to belong with WOM, which has not been established. In addition to new scientific knowledge, practitioners can use the results in implementing activities to increase customer engagement with the brand and company.